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Articles by Eric Enge
The 11 Best SEO Books You Must Read Today
SEO is a rapidly evolving field, making it important for professionals to continuously expand their knowledge and skills. We’ve put together a list of essential SEO books suitable for readers at various levels. Some books on this list provide a foundation in core concepts, while more advanced practitioners can explore topics such as entity optimization. The list includes specialized resources tailored to specific areas of SEO.
The 11 Best SEO Books You Must Read Today
SEO is a rapidly evolving field, making it important for professionals to continuously expand their knowledge and skills. We’ve put together a list of essential SEO books suitable for readers at various levels. Some books on this list provide a foundation in core concepts, while more advanced practitioners can explore topics such as entity optimization. The list includes specialized resources tailored to specific areas of SEO.
The Long-Term Strategy of Building A Personal Brand Through Content And Value With Eric Enge Original
Building a brand and focusing on brand awareness has become a current topic of discussion across SEO social media, but this is not a new concept; it’s just surfacing again. After the infamous Panda update in 2011, the rise of the “brand” entered into the conversation as Google began to put its emphasis on surfacing trusted brands to push out lesser-known exact match domains.
96% of sites in Google's top 10 positions have 1,000+ links from unique domains Original
Can you rank in the top 10 of Google with very few links? Not according to a new analysis published today by Internet Marketing Ninjas. It found that: Over 96% of websites ranking in the top 10 of Google had more than 1,000 backlinks from unique domains. Only 0.3% had less than 100 backlinks. Why we care. Google has been saying that links are no longer one of the top three ranking signals and needs “very few links to rank pages.” However, clearly, websites that rank well tend to have more backlinks.
10 Must Read Search Engine Marketing Books
Search engine Marketing (SEM) is a digital marketing method for increasing website visibility in search engine result pages (SERPS). It is also known as PPC. In SEM, digital marketers pay for impressions or more visitors, making it a top-notch activity for a company to spend money on. According to AssetDigitalCommunication 2024 data, Search Engine Marketing investment is projected to grow an average of 8% annually as businesses recognize targeting potential and getting profitable customers.
ChatGPT vs. Google Bard vs. Bing Chat vs. Claude: Which generative AI solution is best?
In March, I published a study on generative AI platforms to see which was the best. Ten months have passed since then, and the landscape continues to evolve. OpenAI’s ChatGPT has added the capability to include plugins. Google’s Bard has been enhanced by Gemini. Anthropic has developed its own solution, Claude. Therefore, I decided to redo the study while adding more test queries and a revised approach to evaluating the results.
7 key 2024 search developments to observe and three prime priorities
In 2023, we witnessed the rise of AI-powered search and vital evolution of the SERPs with the arrival of Google’s Search Generative Expertise, in addition to Bing Copilot (previously Bing Chat). Google’s new AI mannequin, Gemini, is their largest and most superior with the potential to grasp textual content, code, audio, photographs, and video. We count on to see its full potential unleashed on Google Search in 2024.
How Google's Search Generative Experience compares to ChatGPT, Bard, Bing Chat Original
I’ve had access to Google’s new Search Generative Experience (SGE) for about a week now. I decided to “formally” put it to the test using the same 30 queries from my March mini-study comparing the top generative AI solutions. Those queries were designed to push the limits of each platform. In this article, I’ll share some qualitative feedback on SGE and quick findings from my 30-query test.
Insights from Bing's Fabrice Canel Original
I recently connected with Fabrice Canel, a 26-year search veteran at Microsoft and principal product manager leading the team crawling, processing and indexing at Bing. Canel offers insights into the state of artificial intelligence in search and the integration of chat experiences in the new Bing. Can you discuss your most recent announcements with Bing Chat? Fabrice Canel (FC): In February 2023, we introduced the world to the all-new AI-powered Bing and Microsoft Edge, your copilot for the web.
ChatGPT vs. Google Bard vs. Bing Chat: Which generative AI solution is best? Original
OpenAI’s ChatGPT erupted into the market in November 2022, reaching 100 million users in just two months, making it the fastest application to reach that total ever. This smashed the prior record of nine months set by TikTok. Since then, other key announcements have followed: On Feb. 7, Microsoft announced the launch of the new Bing, which incorporates Bing Chat powered by ChatGPT.
DEEPBRIEF: For your first time with Moz DA score
DEEPBRIEF from MediaBrief brings you a deep dive on the important metric of the Moz DA score. Ask young marketers and comms executives today what they understand about a Moz DA score, and chances are very few — except the tiny cohort directly working with SEO and website performance — will have even heard about it, and even fewer outside that cohort will fully understand what the Moz DA score is and how it is arrived at. And why it is so important for every digital marketer.
This day in search marketing history: March 13
Google tests hiding organic listings on some search results In 2018, Google showed answers without any additional search results for some queries. For example, if you searched for [time in los angeles] or [time in new zealand], Google would show the answer, then show a button below the answer to Show all results. “For calculator, unit converter & local time, we’re experimenting with a condensed view to further speed up load time,” said Google’s Danny Sullivan.
This day in search marketing history: March 1 Original
Google publishes Search quality rating guidelines In 2013, Google published Its Search Quality Rating Guidelines. Previous versions of the document had been leaked many times prior to this. But this was the first time Google went public with its document. It detailed how Google’s search quality raters – people hired through a third-party agency to rate the search results – graded Google’s search results. This document actually just a heavily edited version of an older leaked version.
This day in search marketing history: February 6
Google AdWords announces Enhanced Campaigns In 2013, Google AdWords announced Enhanced Campaigns. This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized businesses. Among the notable changes: Tablets and desktops would be grouped together, rather than treated as separate devices.
This day in search marketing history: February 2 Original
Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020, finally took effect. Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders.
This day in search marketing history: January 31
Google releases URL Inspection Tool API In 2022, Google released a new API under the Search Console APIs for the URL Inspection Tool. The new URL Inspection API let you programmatically access the data and reporting you’d get from the URL Inspection Tool but through software. Google’s URL Inspection Tool API had a limit of 2,000 queries per day and 600 queries per minute.
This day in search marketing history: January 5 Original
Google AdWords introduces click-to-call ads In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website.
25+ SEO Words To Delete, Add, Or Reconsider In The Web3 Era
What SEO words are outdated and losing credibility? Check out this list of words top SEO professionals want us to reconsider. 🚨 Call the SEO word police. These days in the SEO world, sometimes it’s more complicated than ever to tell what’s hot and what’s not when it comes to SEO terminology, phrases, and words. As brands and marketers start to embrace Web3, the next generation of the internet terms come and go.
Case Study: Driving SEO Results with Wix
As part of Wix’s ongoing efforts to support their clients’ SEO needs, Wix contacted Perficient to perform an independent third-party assessment of the platform’s SEO capabilities. Rather than simply doing another dry analytical competitive comparison Perficient and Wix agreed that the best approach would be for Perficient to participate in optimizing a site built on the Wix platform and generate a case study.
The Art of SEO, 4th Edition
Book description Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2022 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape.
We asked, you answered: Should Google add noindex support to robots.txt? Poll results
In September, I put up a poll here on Search Engine Land to see if readers would like to have an instruction in robots.txt to mark pages for No Indexation. Today I’ll present the results along with a review of what the key issues are (and why Google won’t be adding support for this). What are the downsides of this idea? Overall robots.txt poll results Why would this be of interest? In the current environment, robots.txt is used exclusively for guiding the behavior of web crawling.
Should robots.txt support a feature for no indexation? Take the survey
I saw a discussion on Twitter this morning about the idea of having a feature in Robots.txt that would block both crawling AND indexing. It started with this tweet by Christian Thurston (@ct_oz): “Hi John [Mueller], has Google considered making it so that the robots.txt file doesn’t just block crawling, but also blocks indexation? To quote @willcritchlow: “I can’t see many situations where I want to block crawling but don’t want to block indexing”.
Ask the expert: Demystifying AI and Machine Learning in search
The world of AI and Machine Learning has many layers and can be quite complex to learn. Many terms are out there and unless you have a basic understanding of the landscape it can be quite confusing. In this article, expert Eric Enge will introduce the basic concepts and try to demystify it all for you. This is also the first of a four-part article series to cover many of the more interesting aspects of the AI landscape.
Why Digital Marketing Considerations Play a Big Role in Commerce Platform Selection- Here's Why #271
There are a lot of things to consider when choosing a commerce platform for your business. In the first part of this two-part series, Eric Enge and Justin Racine, Senior Commerce Consultant at Perficient, discussed the technology considerations. Now, in this video, they dive into the business and digital marketing factors you need to evaluate before deciding on an e-commerce platform. This video is the second in a two-part series on choosing a commerce platform.
Why Technology is One of the Big Keys to Picking the Right Commerce Platform
Your e-commerce platform sets the foundation for the future success of your business, so it’s crucial that you choose one that fits your current needs and allows room to grow. In this episode, Justin Racine, Senior Commerce Consultant at Perficient, joins Eric Enge to highlight the key technology considerations you need to examine before deciding on an e-commerce platform. This video is the first in a two-part series on choosing a commerce platform. Don’t miss a single episode of Here’s Why.
Why CX and UX Are Critical to Meeting User Intent
In this series, Eric Enge and Duane Forrester, VP of Industry Insights at Yext, have demonstrated why and how user intent impacts search. So, what should you do to ensure success? How and what should you prioritize? Eric and Duane walk through how to identify if you’re providing a great customer and user experience today and where to focus your time and efforts to be successful long-term. This video is the fourth in a four-part series on the impact of user intent on search.
Why Google’s Focus on User Intent Matters to You
Search engines, like Google and Bing, are laser-focused on user intent because meeting their users’ needs will keep them coming back. But, what does that mean for the rest of us? Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss why your SEO strategy must go beyond the areas traditionally classified as SEO and how building a program centered around the needs of your users will help you rank well.
Why Google’s SMITH Algorithm Is an Important Event for SEO - Here’s Why #262
Google has been investing heavily in machine learning and its language processing capabilities for quite some time to help improve overall user experience and satisfaction. In this episode of the award-winning Here’s Why digital marketing video series, Jessica Peck, Senior Analytics Consultant at CVS, joins Eric to discuss what Google’s SMITH algorithm is and why it is an important event for SEO. Don’t miss a single episode of Here’s Why.
The Power of Search Intent Matters for SEO
Eric Enge has been doing Here’s Why videos alone for two years now. Many people have been wondering what happened to Mark Traphagen. In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen returns to discuss search intent and why it is critical to creating high-performing content for both SEO and site visitors. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published.
Why Studying the Past of Digital Marketing is Important
Digital marketing has been part of marketing programs for decades. Perficient’s Eric Enge got started in the industry right at the beginning, roughly 30 years ago. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. Don’t miss a single episode of Here’s Why.
Study Confirms Moz Has the Largest Link Data Set
Backlinks continue to be especially valuable for SEO, acting as a signal to search engines that vouches for both the value of your content and the worthiness of your website. In measuring the success of your backlink efforts and informing your future SEO priorities, the data matters. Depending on the tool you use, your results can vary greatly and — in this case — the more data the better.
Study: Who Has the Largest Index of Links?
An essential part of any strong SEO program is having third parties link to your site. In addition to the SEO benefits, getting linked to by third parties is also a great way to build your brand and stay highly visible across the web. For this reason, using backlinking tools is important. Getting access to more link data is generally good, but which tool provider has the largest index? Today’s post will talk about the outcome of a study that addresses this topic.
Google vs. YouTube: Why Your Video Strategy Should Differ Between the Two - Here’s Why #256 - Perficient Blogs
Many businesses have included video marketing in their strategy as video plays an incredibly important role in Google search results. How can your videos get high visibility and the traffic that comes with it? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals insights from his latest study on how videos rank differently on Google and YouTube and what that means for your video strategy. Don’t miss a single episode of Here’s Why.
Why YouTube Is the Best Platform for Publishing Videos
At Perficient, we just published a second update of our study on video rankings in Google and YouTube. The main objective is to find out the difference between YouTube’s and Google’s algorithms for ranking videos. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals some of the study’s findings and explains why YouTube is the best platform for publishing videos. Don’t miss a single episode of Here’s Why.
The Correlation Between Authoritative Links and Ranking [SEO Study]
Over the past five years, our team at Perficient has conducted continuous studies to evaluate the lasting impact of links on rankings. These studies consistently show that links matter as a ranking factor, but they also show that Google is dialing up their emphasis on the quality/authority of those links.
Brent Payne Interviewed by Eric Enge
The Digital Essentials, Part 1 A compelling digital strategy aligns customer experiences, business execution, and the right technology as the market and your competition constantly evolve. Our Digital Essentials highlight the most compelling aspects of all three to help you react and respond to this ongoing evolution. Get the Guide An in-house SEO with more than seven years of experience, Brent has doubled Tribune’s visits from search engines since he joined the company in February 2008.
YouTube Continues to Dominate the Video Results in Google
This is the second time we’ve done a study on video rankings in Google and YouTube (see the first study here). This post covers: How YouTube videos dominate the top videos in Google’s results. The difference between YouTube’s and Google’s algorithms for ranking videos. An analysis of how the two algorithms differ. A short and concise YouTube Video Optimization Checklist. A short and concise Google Video Optimization Checklist.
How Does Google Index Tweets?
Get caught up! We’ve updated this study three time since this was published. See the latest version: Google Indexing of Tweets Appears to Decline. In this study we explored the way that Google indexes tweets. The reason we embarked on this was to determine the likelihood that Google might use signals from Twitter for ranking purposes, but we found lots of other interesting information in the process.
Link Building Is Not Illegal (or Inherently Bad) with Matt Cutts
An interview with Matt Cutts, Google Distinguished Engineer, and head of the Google Webspam Team. Eric Enge: There are people who think link building is illegal now. Is link building illegal? Matt Cutts: No, link building is not illegal. Eric Enge: Really? Matt Cutts: It’s funny because there are some types of link building that are illegal, but it’s very clear-cut: hacking blogs, that sort of thing is illegal. Eric Enge: Of course, people are using the term illegal in an imprecise way.
Why Does Author Authority Still Matter?
Google might not show author photos in their results anymore, but the importance of author authority is far from dead. In this episode of Here’s Why with Mark & Eric, Eric will explain why author authority continues to benefit your content marketing strategy. Strong Author Authority provides many benefits, both search-based on more personal ones.
Hard Numbers for Public Posting Activity on Google Plus
The debate on the activity level on Google+ has raged for years. How many users are really active on it? Is the place a ghost town? Why hasn’t Google shut it down already? Well, I decided to put it to the test, so I did a hardcore analysis of 516,246 randomly selected Google+ profiles, and this post has the scoop for you.
How Does Google Index Tweets Today? How the New Twitter Deal Will Impact SEO
Get caught up! We have updated this study two more times since this was published. See the latest version: Google Indexing to Tweets Appears to Decline. Late on Wednesday evening (February 4th, 2015), Bloomberg broke the news of a new deal between Google and Twitter. The following day Search Engine Land’s Danny Sullivan put together an FAQ on what the deal is about. These articles are definitely worth a read.
Does Google Sniff Your Gmail to Discover URLs?
So here is the question: Does Google scan Gmails to see URLs shared within them, and then does it use these to discover new content? There are many who adamantly maintain that they do. So the IMEC Labs Test Group decided to put that to the test. In this post, we will report our results on whether or not Google is reading your gmails to see stuff that you are linking too. So here is your answer in a nutshell: Our tests showed no evidence of Google crawling URLs that were shared within Gmails. None.
UX, Content Quality, and SEO
Editor's note: Today we're featuring back-to-back episodes of Whiteboard Friday from our friends at Stone Temple Consulting. Make sure to also check out the first episode, "Becoming Better SEO Scientists" from Mark Traphagen. User experience and the quality of your content have an incredibly broad impact on your SEO efforts.
Why Mapping User Needs is Critical to SEO
Google has been constantly making algorithm updates in the past couple years. Why? Has their focus shifted? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge goes through different Google algorithm updates since March of 2018 and explains why Google made these updates. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published.
Why You Need to Make a Plan for Your 2020 Holiday Shopping Season
The COVID-19 pandemic has changed consumer behaviors in numerous ways. As the 2020 holiday season is fast approaching, we surveyed over 150 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it.
How the Pandemic Has Changed Holiday Season Shopping
A Survey of Over 150 Enterprise Executives The world threw a major curveball at us back in March 2020 when COVID-19 erupted on the global stage. World economies and even our basic culture were thrown into disarray. Many businesses that could not adapt to the new environment were forced to close, and the great majority of those that survived had to undergo dramatic changes.
Why Integrated Marketing Campaigns Crush Single Channel Efforts
Integrated marketing campaigns can be challenging to execute, however, when they are done well, these synergies can lead to marketing success. In this episode of the award-winning Here’s Why digital marketing video series, Brian Weiss explains why and how integrated marketing campaigns can be superior to single-channel efforts. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published.
Why Google Is Hungry for Comprehensive Content
This poor waiter is never going to satisfy all of Mark’s demands. But marketers can never give up on trying to satisfy the comprehensive needs of searchers. In this episode of our popular Here’s Why digital marketing video series, Eric Enge reveals what comprehensive content is and why it is so key to SEO success today. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published.
Why You Must Publish Frequently (But Keep Quality High!)
One of the age-old debates in SEO is whether or not it matters how much content you publish or how frequently. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge shows evidence that having more content can be an advantage, but you must never sacrifice quality to get there. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published.
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