Eric Seufert on Muck Rack

Eric Seufert

Boston
As seen in: Mobile Dev Memo, Medium, Harvard Business Review, Product Hunt, The Information, Gamezebo, Deconstructor of Fun, 10 Minutes Hotel, Anchor.fm
Analyst, Mobile Dev Memo: mobiledevmemo.com | Author, Freemium Economics (Elsevier) | Developer, Theseus: theseus-growth.com. Per commercium virtus.
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Articles

Would Meta reprioritize non-IDFA traffic in FAN?

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By Eric Seufert
| Mobile Dev Memo
June 19, 2026 A persistent theory in the mobile ecosystem is that Meta will begin systematically targeting non-IDFA traffic through its Facebook Audience Network (FAN) on iOS. This belief was likely catalyzed by a brief uptick in FAN activity on iOS earlier this year, which was falsely attributed to Meta targeting non-IDFA traffic (more context in this blog […] This content is only available to subscribers. If you are already a subscriber, please log in to view this content.
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Podcast: Shopify as a marketing operating system (with Venkat Prabhu)

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By Eric Seufert
| Mobile Dev Memo
On this week’s episode of the podcast, I am joined by Venkat Prabhu, Director of Product for Shop Campaigns at Shopify, to discuss the platform’s evolution into a comprehensive marketing operating system for eCommerce merchants. We explore the major announcements from Shopify’s Spring Editions, specifically focusing on how the platform leverages commerce data and AI to simplify advertising for businesses of all sizes.
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The enterprise AI price war and OpenAI’s consumer advantage

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By Eric Seufert
| Mobile Dev Memo
June 16, 2026 Last week, the WSJ reported that OpenAI is considering applying "drastic price cuts" to its enterprise API to win customers from Anthropic. From the piece (emphasis mine): The company is weighing significant cuts to what it charges for tokens, the unit of measurement artificial-intelligence firms use to bill for their products, according to people familiar […] This content is only available to subscribers. If you are already a subscriber, please log in to view this content.
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