Preface Before we begin, a note Throughout our collective history, alcohol remains definite, an enduring motif in the great American narrative. That’s probably because those that wrote it drank, and drank well. It’s hard to imagine the founding fathers at any point sober during the drafting of our Constitution; or a young Hemingway, notebook in hand, without too a flask hidden in his back pocket.
Good news: we were on the ground at the 2012 Detroit Auto Show (aka North American International Auto Show). Bad news: our luggage wasn’t. Trying to put together any editorial on an auto show without photography can be, well, a challenge and the last time we checked, our court-room sketching skills weren’t really up to snuff. So instead, we reached for the one device on our person, the iPhone 4S, fired up our favorite camera app, Camera+ ($1), and started shooting.
You never succeed or fail alone. The people you surround yourself with have a huge influence on your success or failure. Jim Rohn famously said that we are the average of the five people we spend the most time with. Hence, we must act accordingly. Entrepreneurs who want to grow their minds and business attend conferences, bootcamps, meet ups, and masterminds mainly to surround themselves and learn from uber successful entrepreneurs.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".