Erica Seidel on Muck Rack

Erica Seidel

Cambridge
As seen in: LinkedIn, Forbes, Fast Company, VentureBeat, Spiceworks, MarketingProfs, MarTech
Executive search @ The Connective Good – marketing & martech, unstoppable connector, Brown/Wharton alum, host of The Get, the marketing talent podcast
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Erica Seidel’s Biography

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After years of being the informal connector among the most talented people in the marketing/tech ecosystem, I launched The Connective Good -- a boutique executive recruiting practice.

The Connective Good helps high-growth companies attract the talent that they wouldn't find on their own.

My niche: recruiting leaders with backgrounds in marketing analytics, marketing tech, market research, marketer-focused sales, and digital strategy.

I've built a recruiting process that has led -- repeatedly --…

Articles

How ‘Culture Add, Rather Than Culture Fit’ Helps Drive Diversity in B2B SaaS

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By Erica Seidel
| Spiceworks Verified
About Jenny and ActiveCampaign With 25 years in B2B Marketing, including start-ups and companies such as Akamai and Silicon Graphics, Jenny features on the Top 50 Women in Revenue That You Should Know and the Top 60 Most Influential Marketing Thought Leaders list. She’s been a part of not one or two but 11 successful exits! ActiveCampaign is a Customer Experience automation company which has grown from 60 to 600 people over the last two years.
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How To Make Culture a First-Class Citizen as a B2B SaaS CMO

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By Erica Seidel
| Spiceworks Verified
About Eric and Quick Base Eric brings nearly two decades of experience as a senior go-to-market leader in high-growth technology businesses, including as CMO for Sovos, and as CEO of mobile startup Zerista, which he successfully exited. QuickBase is an app development platform that helps problem solvers of any technical background to work together to create an ecosystem of applications safely, securely and sustainably. Episode synopsis What does a diverse team really mean to the organization?
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7 Tips For Leading A Thriving Marketing Team Through Covid-19 And Beyond

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By Erica Seidel
| Forbes Verified
Tips for leading your marketing team during Covid-19 and beyond getty There are two types of marketing leaders: those who are putting their heads in the sand with Covid, holding out for when things 'return to normal'… and those who are seeing the pandemic and recent disruptions as a rich opportunity for disruption, innovation, and needed change. Last week, I co-moderated a master class with B2B marketing leaders of the second variety..
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