Erik Linask on Muck Rack

Erik Linask

Verified
New York
As seen in: MSP Today, TMCnet, Cloud Computing Magazine, Internet Telephony, Customer Magazine, Techstreet Now
Group Editorial Director, TMC. Tech enthusiast, writer, 100% Estonian, tough to find a sport I won't watch. Tweets are my own
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Articles

The AI ROI Problem Was Never About the Model; It's About Integration

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By Erik Linask Verified
| MSP Today
By now, it’s safe to assume every MSP has seen some version a similar AI demo, where an agent triages tickets, summarizes incidents, drafts a knowledge base article, or suggests the next best action. The output is usually impressive. The problem comes afterward when the pilot ends, the team returns to its normal workflow and, six months later, the AI initiative is still not meaningfully changing the economics of the business.
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Why MSPs Need a Multi-Tenant Model for Managed Video Surveillance

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By Erik Linask Verified
| MSP Today
Every MSP that has introduced a new managed service knows the early deployments are rarely the real test. Supporting three clients is manageable, even with imperfect tools and manual processes. Ten clients can begin to expose gaps in workflow and, by the time an MSP is serving dozens of customers across hundreds of sites, small inefficiencies can become a structural problem.
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The Next MSP Platform Battle Will Be Fought Over Data, Not Features

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By Erik Linask Verified
| MSP Today
The traditional MSP operated on a simple theory that more tools equals more capability. You have a PSA for ticketing, an RMM for endpoint management, an MDM for mobile devices, a separate security stack layered on top, and then a growing list of add-ons to fill the gaps between them. Over time, that produced an industry that became very good at managing complexity, but much less efficient than it should have been — and has to be today.
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