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Erika Rommel Craft on Muck Rack

Erika Rommel Craft

As seen in: New Hope Network
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Articles

Natural Foods Merchandiser

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By Douglas A. Brown, Patrick Sheridan Verified, Erika Rommel Craft
| New Hope Network Verified
NFM - Expo West Insights Issue Welcome to the first digital-only issue of Natural Foods Merchandiser! This Expo West Insights issue brings together some of the key takeaways, trends, data points and other observations from the 2026 show, for which brought approximately 66,000 people from the natural and organics products industry converged in Anaheim, California from March 3-6. Enjoy video links to education sessions, the Expo West recap podcast and more.
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Market Overview: Big picture data shows sales, growth data across natural categories

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By Erika Rommel Craft
| New Hope Network Verified
Take a look at 2025's sales and growth data—as well as predicted results for 2026 and 2027—across food and beverage, personal care and supplements. Erika Craft,Data and Insights Manager,New Hope Network Natural foods and beverages, clean personal care products and validated dietary supplements are gaining popularity as consumers show greater interest in wellness. Download Ready Click below to begin your download.
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Analyst's Take: Why brain health supplements are booming in the age of cognitive overload

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By Erika Rommel Craft
| New Hope Network Verified
Omega-3s and creatine lead ingredient growth as consumers prioritize mental performance over age-related decline prevention strategies. Erika Craft,Data and Insights Manager,New Hope Network We've never had more tools to boost productivity, yet we've never felt more mentally overwhelmed. This paradox is fueling the fastest-growing segment in cognitive wellness—and reshaping how we think about mental performance. Your smartphone has 47 open tabs. Your calendar is color-coded chaos.
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