Erin Pricoli

Given that it reaches customers when they are at their most engaged, in-app messaging is a key part of any cross-channel marketing strategy. But knowing that is only half that battle. Here’s how to make the most of this powerful and flexible messaging tool. We’ve come to take the existence of mobile apps for granted, but do you remember the feeling of opening one for the first time on your very first smartphone?

Consider “customer engagement.” Over the past decade, we’ve seen this term emerge from relative obscurity, becoming an essential concept for brands looking to understand, motivate, and build relationships with their users as individuals. But while the idea of customer engagement has come a long way, too many marketers aren’t clear on what it means and the impact it can have on their outreach efforts and long-term business goals. I used to be one of them.

Get an overview of key SMS laws, industry regulations, and guidelines to follow to ensure SMS marketing compliance when your brand sends text messages to customers. Disclaimer: Brands that send SMS campaigns must adhere to specific legal requirements. To ensure that your company is deploying SMS campaigns in compliance with all applicable laws, your organization should seek out legal counsel. This article should not be taken as—nor should it replace the need for—legal advice.