Ethar El-Katatney on Muck Rack

Ethar El-Katatney

Cairo, New York
As seen in: Documented, Medium, Bloomberg News, The Wall Street Journal, Nieman Lab, Editor & Publisher, Muslimmatters.org
EIC @documentedny | News Product Strategy Bloomberg I @NewmarkJLeaders '20 | MBA, MA @AUC | Previous: Young Audiences Editor @WSJ, Executive Producer @ajplus |

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Articles

Want loyalty? Investing in hard-to-reach audiences will be the key

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By Ethar El-Katatney
| Nieman Lab
Want loyalty? Investing in hard-to-reach audiences will be the key “Journalists will need permission to answer questions and intervene, not just publish and move on.” -ant-loyalty-nvesting-in-hard-to-reach-audiences-w For more than a decade, the news industry has chased scale: bigger audiences, more pageviews, broader appeal. We’ve often heard: focus on the journalism first, and the audience will follow.
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A Flight Tale as Old as Time

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By Ethar El-Katatney
| Medium
I roll up to the airport at 5pm, ready for a 6:30pm flight back to NYC. I have no luggage and I'm TSA Precheck + gold status so I'm early, even. Just as I get through TSA: Annoying. My first meeting is at 8am tomorrow. I see there's an earlier flight that should leave at 5:20pm that's been delayed and hasn't even started boarding yet (UA1909). So I try my luck and walk to that gate to see if there's any standby seats. I'm told it's fully booked. I shrug and head to the United lounge. I am more annoyed.
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Engaging Gen Z. One media expert’s guide to attracting younger audiences

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By Victoria Holmes , Ethar El-Katatney
| Editor & Publisher
Victoria Holmes | for Editor & Publisher These days, there’s no shortage of options for news and information, but that also means getting noticed is tougher than ever before. That is why it helps (and is more important) to not only know your audience —who they are — but to know what motivates them and what can pique their interest. Ethar El-Katatney, a news product strategist at Bloomberg, created a guide to one of the more coveted audiences: Gen Z.
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