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Eva Barbier on Muck Rack

Eva Barbier

As seen in: Adweek
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Articles

Europe’s chemical industry structural reset

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By Erwin Douma, François Castelein, Eva Barbier
| rolandberger.com
By Erwin Douma, François Castelein, Eva Barbier, Maarten Roelofsma and Geert Verheyden The European chemical industry is undergoing a fundamental transformation driven by a convergence of structural forces. Weak domestic demand, combined with limited market pull for sustainable and low‑carbon solutions, is weighing on growth. At the same time, persistently low-capacity utilization across Europe contrasts sharply with rising imports from China, fuelled by global overcapacity.
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Yes, You're Tired of Hearing About Pokemon Go. But Here Are 5 Things to Learn From Its Success

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By Tod Loofbourrow, Eva Barbier
| Adweek Verified
The Pokemon Go phenomenon has swept the nation at a record pace since its release on July 6. In just a matter of days the app has moved to the top of the iOS App Store's chart, and we've seen droves of people gathering in common places across the country, hunting virtual characters with their phones.
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