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Tod Loofbourrow on Muck Rack

Tod Loofbourrow

As seen in: Forbes, Adweek, The Drum, MarketingProfs, CMSWire, SmartBrief, ANA Magazine, MarTech, PM360, WONDERLUST
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Articles

Building Castles In The Sky (In Tarragona, Spain)

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By Tod Loofbourrow
| WONDERLUST Verified
All photos by Rachel and Tod Loofbourrow A young girl climbs hand over foot towards the summit of a tower she has dreamed of since she was three. One, two, three stories she climbs, up the back of her grandfather, who is pushing as hard as he can on the back of the town cheesemonger. She scrambles over her father, who is standing on the shoulders of a shopkeeper who sells empanadas and a local dentist who just filled her sister’s aching tooth.
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Is Your Business Ready For AI Or Just Chasing Hype?

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By Tod Loofbourrow
| Forbes Verified
Tod Loofbourrow, Chairman and CEO, ViralGains. getty Generative AI is rewriting the rules of marketing, and many brands are scrambling to keep up. But here’s a reality check: by the end of 2025, Gartner predicts that 30% of GenAI projects will be abandoned before delivering any business value.
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Council Post: The Zero Bit: Sliders, Parking And The Search For Marketing Intelligence In The Age Of AI

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By Tod Loofbourrow
| Forbes Verified
Tod Loofbourrow, Chairman and CEO, ViralGains. What do generative AI, parking in Boston, sliders and marketing data have in common? The answer lies in a classic Boston dilemma: finding a parking spot. During my career in artificial intelligence (AI), I’ve had the opportunity to teach AI at several major research universities, including a Harvard course on AI applications which taught the major variations of AI algorithms.
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