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Articles by Evan Bowen
Evan Bowen | JaxPlays: Live Theatre in Northeast FL & Southeast GA
Actor • Musician • Guitarist Evan Bowen is a Jacksonville native who has been involved in theater for 12 years. He earned an Associate of Science degree in musical theater from FloArts. After years of performing on stage, Bowen had the opportunity to apply his guitar skills to the pit orchestra. Since then, he has split time between performing on and off stage. His credits include playing for Limelight Theatre’s production of Godspell.
Self-Reported Pain Rating during Clinical Testing and De Quervain Tenosynovitis
Objectives: Hand maneuvers commonly used to clinically diagnose De Quervain tenosynovitis (DQT) possess differing intrinsic levels of discomfort. We hypothesized that assessing the degree of pain would better differentiate replication of condition-related pain than a binary “yes or no” assessment, and we hope to use these data to establish thresholds on a Likert pain scale for these tests to designate a positive or negative result.
3 Ways AI Helps Advertisers Work Smarter, Not Harder
The advertising industry stands at an inflection point. While headlines proclaim that artificial intelligence will replace human expertise, the reality unfolding across successful campaigns tells a different story. The most effective application of AI isn't about replacement – it's about amplification. AI-driven advertising strategies have already demonstrated measurable impact, with studies showing performance improvements of up to 32% for brands leveraging AI-powered decisioning.
What’s ahead in retail media
For those focused on the retail customer experience, 2025 will bring significant changes. Customers' interactions with brands will become more personalized, and their shopping journeys will be more relevant and seamless. At the same time, retail media is rapidly expanding its footprint in the digital advertising arena.
AI at Every Stage
In the burgeoning market of retail media, we have transitioned from experimental stages to a period of significant maturation. From $600 million in ad revenues in its first year to $45 billion in 2023, the rise of Amazon’s retail media network has influenced some of the world’s biggest companies to launch media networks, including Costco, CVS, The Home Depot, Lowe’s, United Airlines, Walmart and Wayfair.
Inside the Buy Side: What Retail Media Network (RMN) Is Right for Your Ads?
With retail media ad spend rapidly increasing, selecting the right network has become a strategic imperative. From leveraging retailer-specific insights to advanced audience targeting and data transparency, here’s what brands and agencies need to consider to achieve meaningful business outcomes in an increasingly competitive market. Choosing the right retail media provider is crucial for your advertising strategy.
The Metric Every Publisher Should Use in 2019
I was recently speaking with the head of operations at a large news publisher about their 2019 advertising strategy. His company is focused on a mix of initiatives, from private marketplace deals to video to better viewability metrics. What immediately became clear was that in order for these goals to be met, everyone across the company would need to be aligned. From experience, I know this is easier said than done.
The Metric Every Publisher Should Use in 2019: “Revenue at Risk”
Media and marketing pros from Warner Bros, YouTube, Tubi and more will share insights, perspectives and advice on how to keep up in this ever-changing industry. Join them in LA at the Convergent TV Summit on October 25. I was recently speaking with the head of operations at a large news publisher about their 2019 advertising strategy. His company is focused on a mix of initiatives, from private marketplace deals to video to better viewability metrics.
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