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Evan Horowitz on Muck Rack

Evan Horowitz

As seen in: MSN, Nature, The Washington Post, NBC News, Yahoo Finance, BMJ Open, Boston.com, Chicago Tribune, Entrepreneur, Euronews and
Exec. Director of the Center for State Policy Analysis at Tisch College, Tufts. Onetime data journalist. Also onetime academic. Tea drinker.
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Articles

How Back To School Is Becoming A Holiday For Gen Z, Gen Alpha

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By Evan Horowitz
| MediaPost Verified
by Evan Horowitz , 4 hours ago With Gen Z and Gen Alpha’s growing influence over family purchases, and social media turning everyday products into status symbols (hi, Labubu!), back to school is now as much about self-expression as it is about school supplies. This new season has grown in both emotional weight and retail spend.
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Why both sides are wrong about the millionaires tax

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By Evan Horowitz
| CommonWealth Beacon Verified
IGNORE THE victory laps from supporters of the millionaires tax — and also the tendency of opponents to double down on concerns. The truth is that two years after Massachusetts voters approved a new 4 percent surcharge on income over $1 million, we don’t really know how the tax is working. And the little information we have suggests an uncertain mix of real benefits and concerning costs. Start with the much-publicized fact that the state collected $2.2 billion in millionaires tax dollars last year.
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3 brands that understand Gen Alpha’s humor - and what they’re doing right

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By Evan Horowitz
| Marketing Dive Verified
The following is a guest piece written by Evan Horowitz, co-founder and CEO at Movers+Shakers. Opinion’s are the author’s own. As Gen Alpha develops a stronger consumer presence online, their unique — and frankly bizarre — style of humor is emerging as an effective way to engage with them. Born into a digital world, this generation is drawn to absurd and often unpredictable content, making them a fascinating yet challenging audience for marketers.
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