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Evan Kypreos on Muck Rack

Evan Kypreos

(He/Him)
London
As seen in: TIME, Live Science, SPACE.com, PC Gamer, The Scotsman, Trusted Reviews, Creative Bloq, Top Ten Reviews, Money, Martech Series and
Covers:  Technology, SEO, Deals, Reviews, Buying Guides
The Tech Greek - SEO and editorial consultant, tech journalist, mastered dad jokes before becoming a father

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Evan Kypreos’s Biography

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I am a London-based journalist and editor with more than 20 years of experience covering consumer technology, science and digital culture. My work focuses on helping people make confident decisions, whether they are choosing a vacuum cleaner, a smartphone, a gaming laptop or a piece of smart home tech. I write with a straightforward, practical approach: explain what matters, cut what does not, and give readers clear advice they can use immediately.

Over the years, I have led and shaped editoria…

Evan Kypreos’s Journalist Portfolio

What Schools Should Ask Before Buying An AI Tool

What Schools Should Ask Before Buying An AI Tool

From data privacy and staff readiness to classroom fit and long-term cost, here are the questions schools sho…

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SEO audits: Do you need one and what a good audit should include - Platia Digital

SEO audits: Do you need one and what a good audit should include - Platia Digital

I have a complicated history with SEO audits. I've paid for several and found that most were just exports fro…

View article →
Black Friday SEO and Publishing Tactics That Actually Work From Someone Who's Spent 10+ Years in ...

Black Friday SEO and Publishing Tactics That Actually Work From Someone Who's Spent 10+ Years in ...

Every year publishers and writers gear with huge Black Friday SEO plans, complicated spreadsheets, and elabor…

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View article →
What Schools Should Ask Before Buying An AI Tool

What Schools Should Ask Before Buying An AI Tool

From data privacy and staff readiness to classroom fit and long-term cost, here are the questions schools sho…

View article →
What Schools Should Ask Before Buying An AI Tool

What Schools Should Ask Before Buying An AI Tool

From data privacy and staff readiness to classroom fit and long-term cost, here are the questions schools sho…

View article →

Articles

SEO audits: Do you need one and what a good audit should include

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By Evan Kypreos
| platiadigital.com
I have a complicated history with SEO audits. I've paid for several and found that most were just exports from a crawling tool dropped into a deck. No great prioritisation. No clear explanation. No sense of what actually mattered. Even the better ones were a bit thin. It was frustrating because I didn’t need a list of errors. I needed someone to tell me what I didn't already know and, in what order to fix it. That frustration stuck with me, and I've seen the other side of it too.
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Black Friday SEO and Publishing Tactics That Actually Work From Someone Who’s Spent 10+ Years in the Trench

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By Evan Kypreos
Every year publishers and writers gear with huge Black Friday SEO plans, complicated spreadsheets, and elaborate strategies. And every year the same truth hits: the prep matters, but your ability to react in real time matters more. After running Black Friday teams for more than a decade, across multiple sites, markets and traffic sources, I’ve learned that the most valuable thing you can do during Black Friday isn’t to publish more, or to chase every keyword.
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Amazon Prime Day UK 2025: How to Avoid the Hype and Spot a Real Deal

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By Evan Kypreos
| reviewcentre.com
Guide Amazon Prime Day is back again, and as always, it promises thousands of deals. But just because something looks like a bargain doesn’t mean it actually is. When you purchase through links on our site, we may earn an affiliate commission. Here's how it works. I’ve been covering Prime Day since it launched in 2015, and one thing hasn’t changed: some deals are genuinely great — others are just inflated price drops around mediocre products, or worse.
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