Evan Nierman on Muck Rack

Evan Nierman

Fort Lauderdale, Miami
As seen in: MSN, MSN Ireland, MSN Singapore, Yahoo Entertainment, Forbes, MSN Malaysia, USA Today, Yahoo Canada, Yahoo News, Yahoo News Malaysia and
We contain #crises, build #brands, and elevate organizations. We are often retained for issues that require superior levels of creativity, tact, and discretion.
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Articles

When routine business decisions become political flashpoints

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By Evan Nierman
| Fast Company Verified
There was a time when pricing a product, adjusting a benefits policy, or updating a supplier relationship were internal business decisions. They were announced, implemented methodically, and absorbed without much notice outside the organization. That time is gone. Today, a decision to stop carrying a product line could trigger a national boycott. Changes in employee health coverage can ignite a social media firestorm.
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The Deepfake Era Has Arrived and PR Is the Front Line

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By Evan Nierman
| O'Dwyer's PR News Verified
In March, the National Republican Senatorial Committee released an 85-second attack ad against Democrat Texas Senate candidate James Talarico. In the ad, Talarico appears sitting before a Texas flag, reading years-old social media posts back into the camera and ad-libbing approvals of his own words. The tweets were real, but the rest was not. Talarico never filmed the video. Campaign committee staff generated it using AI.
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4 steps to prepare for a PR world you don’t control

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By Evan Nierman
| Fast Company Verified
For decades, public relations revolved around a simple assumption: Control the message, and you control the outcome. Companies drafted statements carefully, limited who could speak on the record, and worked closely with media gatekeepers to shape coverage. The belief was that if you managed the narrative skillfully enough, you could steer public perception. That belief no longer holds. In today’s media environment, control is largely an illusion.
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