Evelyn Rusli on Muck Rack

Evelyn Rusli

United States
As seen in: Medium, MSN, The New York Times, ET Travel World, ETHRWorld, Forbes, TechCrunch, The Wall Street Journal, Adweek, Fast Company and
Co-founder of Yumi
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Articles

Spirit Airlines shuts down as company says it can't keep up with higher oil prices

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By Evelyn Rusli, Amy Chozick Verified, Rio Yamat Verified
| ETHRWorld Verified
Industry 6 min read The ultralow cost airline that once operated hundreds of daily flights on its bright yellow planes and employed about 17,000 people said it had "started an orderly wind-down of our operations, effective immediately." Although Spirit had gone bankrupt twice before, the company said high oil prices, which have been rising because of the war with Iran, made it impossible to stay aloft.
Open in Who Shared View Duplicates (7) Issue with article?

Major Winter Storm Cancels Thousands of Flights Across the U.S. as Millions Brace for Extreme Weather, ETTravelWorld

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By Evelyn Rusli, Amy Chozick Verified
| ET Travel World Verified
A digital billboard along Highway 75 warns of road preparations for upcoming inclement weather expected in the region Wednesday, Jan. 21, 2026, in Richardson, Texas.Thousands of flights across the U.S. set to take off over the weekend were canceled as a monster storm started to wreak havoc Saturday across much of the country, knocking out power and snarling major roadways with dangerous ice.
Open in Who Shared View Duplicates (2) Issue with article?

How a Disney Map Helped My Company Survive the Death of the Direct-to-Consumer Model

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By Evelyn Rusli
| Inc. Verified
Every week, the same headline repeats: DTC upstart heads to retail. You can now find Magic Spoon at Target, Glossier at Sephora, and Away at Amazon, and the list goes on. This month, Yumi, the company I co-founded, also threw our proverbial hat into the brick-and-mortar ring, with a full nationwide launch at Target and nearly 2,000 stores. So, yes, the "era of DTC" as we know it is dead. But I would argue that the DTC era was an important pit stop to the inevitable omnichannel future.
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