Ezreen Benissan on Muck Rack

Ezreen Benissan

London
As seen in: Business of Fashion (BOF), MSN UK, Substack, Flipboard, Miami Herald, Glamour, Vogue, British Vogue, Essence, The Sacramento Bee, Yahoo Style Canada and
Covering the business of fashion and beauty in Africa✍🏾 Words: BoF, Vogue Runway, Vogue Business, ELLE UK and more
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Articles

Africa’s Leading Online Fashion Retailer Is Shutting Down

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By Ezreen Benissan
| Vogue
Industrie Africa, the continent’s leading online multi-brand fashion retailer, is closing down just five years after launch, highlighting the volatility of the current e-commerce model on a regional and global scale.
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Indie Perfume Brand Maison Crivelli Expands Africa Presence

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By Ezreen Benissan
| Business of Fashion (BOF)
Parisian perfume house Maison Crivelli is expanding its presence in Africa. On Wednesday, the buzzy indie brand will host an intimate influencer and celebrity dinner in Lagos, Nigeria to herald its recent rollout in the country. Expanding to Africa was always a key goal, Thibaud Crivelli, the line’s founder and creative director, told The Business of Beauty. “I underestimated how fast the brand would develop for customers [in Africa, but] I saw the potential,” he said.
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Setting Up Shop in Lagos

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By Ezreen Benissan, Stephen Tayo
| Vogue
This summer, Adidas opened a 3,000-square-foot flagship store in Lekki, Lagos, with a bang. The event featured live music, a firework display and work by Nigerian artist Osoranna Mojekwu. Attendees included the deputy governor of Lagos State, Dr. Kadri Obafemi Hamzat, as well as Nigerian influencers and musicians such as Ladipo Eso. For Adidas, it was a statement of intent — signaling the growing opportunity for international brands in Nigeria’s largest city.
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