It doesn’t matter how deep you bury an old mattress, eventually it will rise to the surface to snag soccer players with its rusty coils or bog vehicles as they sink into its bloated mess. The air pockets in the structure mean you can’t keep an interred mattress down. “It is almost like creating an air mattress,” says Kathy Jack, general manager of sales and marketing for manufacturer Joyce Foam Products. “They take a very, very long time to break down,” she says.
Do all your homework so you have the best information and recommendation for your client. Give the other person all of your attention, rather than planning what you are going to say while they are talking. "Don't think about what you will say until the other person has stopped thinking. Don't interrupt or talk over them," Gowlland says. To make sure you fully understand the issues, use the ‘when’, ‘what’, ‘where’ and ‘how’ questions.
There are always a few hiccups when a start-up launches, but the founder of female-only ride sharing company Shebah wasn’t expecting 45 minutes of abuse from a customer when her app didn’t work properly on its launch date. “She tore strips off me,” says Georgina McEncroe, who launched Shebah only three months ago. Towards the end of the tirade, McEncroe asked the caller if she was all right and the reason for the woman’s anger and distress became apparent.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".