Flora Southey on Muck Rack

Flora Southey

Verified
Crawley, London
As seen in: FoodNavigator Europe, Substack, EIN News, Genetic Literacy Project, FoodNavigator-USA, 3BL Media, BeverageDaily, NutraIngredients, Dairy Reporter, Nutra Ingredients-usa, Confectionery News and
A travelling journalist hunting down the world's best croissant. Views are mine. Pastry recommendations are yours. London | Montpellier | Melbourne
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Articles

Ferrero faces antitrust investigation with ‘dawn raids’

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By Flora Southey Verified
| FoodNavigator-LATAM Verified
European Commission conducted surprise ‘dawn raids’ at chocolate sites Ferrero confirmed inspections at offices in two EU states Probe examines possible restrictions on cross-border chocolate sales within EU Precedent includes Mondelēz €337.5m fine for limiting parallel trade Investigation risks distracting high-growth Ferrero and undermining consumer trust Exactly one week ago, the European Commission announced it had stepped up scrutiny of the chocolate confectionery sector with surprise...
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Cracking TikTok: What FMCGs need to do to win

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By Flora Southey Verified
| FoodNavigator-LATAM Verified
TikTok Shop FMCG strategy summary Focus on three hero SKUs and TikTok-exclusive bundles for launches Shoppable videos drive 70-80% of FMCG TikTok shop sales Live shopping enables real-time questions builds trust and urgency Creators outperform brands with authenticity influencing 71% of purchases Showcase shop tab drive repeats using personalised algorithm trends TikTok is dominated by Gen Z users, which can make the platform feel daunting for older audiences.
Open in Who Shared View Duplicates (3) Issue with article?

Iran at war: What food and beverage needs to know

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By Flora Southey Verified
| FoodNavigator-LATAM Verified
On 28 February 2026, Israel and the United States launched surprise airstrikes on Iran. What began as a short, sharp attempt to dismantle Iran’s government quickly escalated into a much broader conflict, engulfing much of the Middle East and sending ripple effects far beyond the region. For food and beverage, the consequences are already being felt across the supply chain.
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