Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Fractional CMO
King Tides Season Brings Focus to South Florida Flooding and New Resources to Help Business Owners
King Tides Season Brings Focus to South Florida Flooding and New Resources to Help Business Owners Danto Builders Owner & CEO, Debbie & Craig Danto Danto Builders releases Meet the Expert series with oceanographer & meteorologist, and additional flooding resources for businesses & commercial property owners Everyone watched the water spill onto the Broadwalk. I watch what comes through drains and cracks, where real damage starts.
What employers get wrong about a bad review cluster
By Ankush Gupta, Fractional CMO, FameNinja The sequence is familiar. Six bad reviews land on Glassdoor in a fortnight. Someone senior decides they must be fake, because nobody here would write that. The team reports all six, and three weeks later all six are still there. The cost can land on hiring first. Candidates can research company reviews before deciding where to apply.
Grow Your Business with the SOPE Framework
Overview Marketing without a proper framework is little more than guesswork. This small-group webinar will help you focus your growth efforts. Grow Your Business with the SOPE Framework Ready to take your business to the next level? Join us online for an free session (no sales pitch, guaranteed!) where you'll discover how the SOPE Framework can transform your strategy and boost growth. Whether you're just starting out or looking to scale, this event is packed with practical tips and fresh ideas.
How Can B2B Firms Choose the Right Fractional CMO for Scalable Growth?
Beaverton, United States - / Buzzworthy Strategies / By Michael Buzinski, Founder/CEO & Fractional CMO If you’re the CEO or founder of your company, spending your mornings reviewing ad reports, and your afternoons rewriting LinkedIn copy, this article is for you. Your marketing has momentum, but you’re feeling like it lacks direction. You long for an executive marketing partner but can’t swing the C-suite salary this growth cycle.
How Can B2B Firms Choose the Right Fractional CMO for Scalable Growth?
Beaverton, United States - / Buzzworthy Strategies / By Michael Buzinski, Founder/CEO & Fractional CMO If you’re the CEO or founder of your company, spending your mornings reviewing ad reports, and your afternoons rewriting LinkedIn copy, this article is for you. Your marketing has momentum, but you’re feeling like it lacks direction. You long for an executive marketing partner but can’t swing the C-suite salary this growth cycle.
Oppy AI Integration Delivers 2.5x Lead Conversion Boost for Real Estate Brokerages Using Follow Up Boss
Example of AI Assistant Text Conversation Oppy and Follow Up Boss Clients are seeing up to a 2.5x boost in lead-to-conversion rates. Compared to other AI text tools we've used, Oppy is in a league of its own.
From Sales-Led to Product-Led Growth (PLG): Why It’s Time to Rethink Your GTM Strategy
Here’s a bold thought for you to chew on: most Product-Led Growth (PLG) strategies fail, not because of the product, but due to one major, often overlooked issue: misalignment across teams. Sales, marketing, product, and BI—these teams all have slightly different understandings of what PLG means, who should lead it, and how it fits within the broader growth strategy. The result? Confusion, disconnected processes, and missed opportunities.
Enabling Sales: The Magic of Data, Automation, And Brand Strategy
Duarte Garrido, Fractional CMO and VP of Marketing at Connectd says in the digital world, sales enablement has become a game-changer. It’s all about giving your sales team the tools, resources, and information they need to engage buyers and close deals more effectively. Here you can learn how to find the magic of data, automation, and brand strategy. While it sounds simple, nailing sales enablement requires a smart mix of access to data, automation, and a solid brand strategy.
Strong Brands Drive More Sales: Familiar Brands Win More Loyalty
Duarte Garrido, Fractional CMO and VP of Marketing at Connectd offers his thoughts on how to drive more sales with strong brands – perhaps familiarity is the key? According to Deloitte, 81% of executives now believe that investing in Brand is essential for long-term growth. If we follow the teachings of Byron Sharp and Jenni Romaniuk, we as marketers understand how vital it is to build Mental Availability - and the role a strong brand can play on the way there.
Why Every Brand Needs a Strong Brand
Duarte Garrido, Fractional CMO and VP of Marketing at Connectd offers his thoughts on how to drive more sales with strong brands – perhaps familiarity is the key? According to Deloitte, 81% of executives now believe that investing in Brand is essential for long-term growth. If we follow the teachings of Byron Sharp and Jenni Romaniuk, we as marketers understand how vital it is to build Mental Availability - and the role a strong brand can play on the way there.
Two types of leaders walk into a bar… Are you one of them?
Authored by Rohit Onkar, Fractional CMO, 3.0 Verse. Two types of leaders walk into a bar. The first orders his drink of choice. When he’s served, he immediately doles out advice to the bartender. The bartender is forced to listen and nod in agreement even though none of it is relevant to him. The second shares his preferences and asks the bartender to surprise him. He waves off any recommendations the bartender makes and asks him to simply bring what he thinks is best.
Fractional cmo
When you need to get marketing right... Choose our experienced Fractional CMO leadership team that will confidently scale your company’s success! When you need to get marketing right... Choose our experienced Fractional CMO leadership team that will confidently scale your company’s success!
AI, Engagement Strategies, and Video Content: What’s in Store?
By Chantal Reed, Fractional CMO, Launch and Growth Marketing Advisor: Tech Innovation, SaaS and CX We have all most likely increased our use of video during and since the pandemic. (I hear a big sigh of agreement from those of you missing a bit of real person conversation.) And many point to COVID as the catalyst that led marketers and salespeople to adopt Unified Communications strategies, which were previously unthinkable.
ABM is Not for the Faint-Hearted
By Chantal Reed, Fractional CMO, Launch and Growth Marketing Advisor: Tech Innovation, SaaS and CX Further to my call for Ubiquitous Data in my last blog, my attention is now turning to ABM, which needs highly accurate intent and engagement data to thrive. ABM OR ABM? Now, first and foremost, let’s be clear about the acronym, which is not to be confused with Account-Based Management, which is a part of Account Based Everything (ABE) – yes, that does exist...
Single Parent Family Travel – An Untapped Niche Market | By Hillary Bressler – Hospitality Net
The travel industry loves to focus on family travel. We see many family packages geared towards parents escaping for a break with mom, dad and two children. Single adults vacationing with children generally seem to be put into the category of ''family travel". It is true that the majority of America's children live in families with two parents. In fact, 69% to be exact are not single parents.
Mobile: 11 Eye-Opener Travel Stats For Hotel Marketers
There are many stats that are interesting, some mind blowing, and some confusing as it relates to travel marketing. But there are those stats that are eye openers for marketers that make creative minds to say "Ah Ha", let's try something new based on these stats. If you want your hotel to grow, these stats could make a difference going into the year ahead if you apply them to your marketing efforts. 49% of direct online bookings are now on mobile, compared to 31% in 2016.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Fractional
Contact Fractional, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack