It was a February night in the back room of Gramercy Tavern, at a dinner for Ed Behr and the Art of Eating. Every guest—writers, chefs, editors—was a household name for American food nerds. All, except for one: an Asian man, maybe in his late forties, with close-cropped hair and a sturdy look. He smiled graciously but had a visitor’s air amidst the cheek kissers. Every once in a while someone called him “Chef.” We introduced ourselves eventually. “I’m Alex,” he said as we shook hands.
For decades, Jessica Harris has been an authority on African influences in our food, spreading her culinary wisdom through a dozen cookbooks. However, her newest book is not cookbook at all. My Soul Looks Back is a captivating memoir about Harris’s youth in the 1970s in New York City, when she found herself in the company of the most important writers and artists of the generation: Toni Morrison, Maya Angelou, James Baldwin, Nina Simone and others.
Cookbook author Samin Nosrat taught cooking for years. In fact, Michael Pollan credits her for teaching him how to cook. Her teaching revolves around a ridiculously simple idea, that to be a great cook, all you need to know is how to control four things: salt, fat, acid, and heat. Understand those and you will always be able to make delicious food, no recipes required.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".