Frank Rose is a senior fellow at Columbia University School of the Arts, a correspondent for Wired, and the author most recently of The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories. A frequent speaker at film festivals and marketing conferences worldwide, he contributes to The New York Times and The New York Times Book Review, The New Yorker online, the Milken Institute Review, and strategy+business.
Frank has written extensively on the impact of technology on media and entertainment, covering such topics for Wired as the making of Avatar, Samsung and the rise of the South Korean techno-state, and the posthumous career of Philip K. Dick in Hollywood. Before joining Wired in 1999, he worked as a contributing writer at Fortune and as a contributing editor at Esquire and at Travel + Leisure. His work has also appeared in The Atlantic, The Wall Street Journal, the Los Angeles Times, New York, Rolling Stone, Vanity Fair, and The Village Voice, where he got his start covering the punk scene at CBGB. His 1989 best-seller West of Eden, about the ouster of Steve Jobs from Apple, has been updated in a 20th-anniversary edition. Among his other books is The Agency, an unauthorized history of the oldest and at one time most successful talent agency in Hollywood.
