Frazer Mawson

Soon after I entered into year 12, something crazy happened: I started studying. Like – a lot. Between the ages of 12 and 16, I’d had no motivation for school whatsoever. I didn’t do my homework. I didn’t revise for my exams. I diligently ignored everything my teachers said to me. While I was doing my GCSEs, my parents would force me to sit in my room with no distractions and study for two hours each day.

Here at Conversion, we’re always looking for ways to create an unfair competitive advantage for our clients. Nothing allows us to do this more effectively than our Experiment Repository. As far as we know, our Experiment Repository is the largest, most robustly tagged collection of experiment data in the world. By putting this one-of-a-kind resource at our clients’ disposal, we’re able to give each of them a sizable, one-of-a-kind edge over their competition.

Quantitative research methods give us robust data about what users are doing on a website, but they offer little indication as to why users behave as they do. Qualitative research methods, on the other hand, help explain why specific users behave as they do, but they lack the generalizability needed for understanding user behavior in the aggregate.