Frederic Kerrest on Muck Rack

Frederic Kerrest

  • Executive Vice Chairman, Chief Operating Officer & Co-Founder, Okta, Inc.
San Francisco
As seen in: LinkedIn, MSN, Business Insider, Mashable, TechCrunch, Fast Company, Fortune, Inc., Quartz, Agenda (World Economic Forum) and
Windproof Partners | Okta | “Zero to IPO” | MIT Corporation
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Articles

Frederic Kerrest on LinkedIn: I'm excited to announce the launch of my new business Kerrest & Company, a…

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By Frederic Kerrest
| LinkedIn
Agree & Join LinkedIn By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy. Skip to main content More from this author Explore topics Create your free account or sign in to continue your search or New to LinkedIn? Join now or New to LinkedIn? Join now
Open in Who Shared View Duplicates (25) Issue with article?

Brand Strategy For Startups

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By Derrick Daye, Niraj Dawar, Frederic Kerrest
| Branding Strategy Insider
Launching a startup comes with numerous challenges that need to be overcome. For early-stage CEOs, their main concerns typically revolve around product development and securing seed funding for growth. However, many fail to recognize the importance of brand building, often considering it a lesser priority. In reality, brand building is as crucial to early success as product development and fundraising.
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Startup Strategy: Making People Care

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By Patrick Hanlon, Niraj Dawar, Frederic Kerrest
| Branding Strategy Insider
There is a lot of positive energy, excitement and passion that surrounds startups and fresh entrepreneurs who have a vision of how they can impact the planet according to their own slant on the world. Truth is, nobody cares. Not really. Sure, your mentor may care. Your spouse may care. Your startup investors may even care — a little (but remember they have other startup investments to protect them in case you run aground).
Open in Who Shared View Duplicates (3) Issue with article?
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