French consumers are

The survey was carried out amongst approximately 25,566 people across the 27 Member States between 31 August and 6 September 2026. It shows a marked increase in awareness of and trust in the European Ecolabel amongst European consumers. • 81 per cent of Europeans believe that labelled products have a lower environmental impact than similar products, compared with 75 per cent in 2023. • 46 per cent recognise the ‘flower’ logo, an increase of 8 percentage points since 2023.

Consumers are increasingly turning to refillable systems and minimalist packaging formats that reduce plastic use while offering long-term value. According to GlobalData, 74% of consumers consider “sustainable/environmentally friendly” features to be essential or desirable when making a purchase, while 73% actively seek out products that reduce packaging waste.

EthicAdvisor is first and foremost a French website that offers consumers, based on information from the Open Food Facts and Open Beauty Facts databases, to analyse their products (food and cosmetics) according to some forty ethical criteria with regard to three dimensions: • the health: organic label, absence of endocrine disruptors, aluminium or palm oil… .; • the social: fair trade, donations to NGOs, priority to the Made in France… ; • the planet: animal welfare, biodegradable formula,...