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Gabriela Barkho on Muck Rack

Gabriela Barkho

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New Jersey, New York
As seen in: Digiday, Modern Retail, The Modern Retail Podcast, Medium, Business Insider, The Washington Post, Gizmodo, Mashable, New York Post, Martha Stewart Living, New York Magazine, PCMag, VICE and
senior reporter @digiday's @modernretail covering consumer brands • she brought me sprinkle cookies, i threw them in the garbage!

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Gabriela Barkho’s Biography

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Gabriela is a tech reporter based in New York City covering Silicon Valley's ups and downs.

Gabriela Barkho’s Journalist Portfolio

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Why I'm Hooked on 'Doctor-Hailing' Apps

Why I'm Hooked on 'Doctor-Hailing' Apps

Feeling sick? Just fire up an app on your phone, talk to a nurse or doctor and have your drugs sent to the ne…

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Oh, You're Moving Abroad If So-and-So Gets Elected? Good Luck - Pacific Standard

Oh, You're Moving Abroad If So-and-So Gets Elected? Good Luck - Pacific Standard

"That's it," your friend writes on Facebook as the primaries get nasty. "I'm moving to X if so-and-so gets el…

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Millennials Are Living Like Adults, Too

Millennials Are Living Like Adults, Too

Plenty of digital ink has been spilled over millennials and their so-called lavish, high-tech lifestyles. The…

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Lush Is Welcoming Syrian Refugees to Stores in the Most Powerful Way

Lush Is Welcoming Syrian Refugees to Stores in the Most Powerful Way

In spite of a political climate rife with anti-refugee sentiments, many public figures - including Angelina J…

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A photographer called out Taylor Swift for hypocrisy-is he right?

A photographer called out Taylor Swift for hypocrisy-is he right?

By now, you've surely heard of the open-letter Internet war involving Taylor Swift and Apple Music. Yesterday…

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Let's Talk About Femvertising

Let's Talk About Femvertising

Did you notice something different about this year's Super Bowl? No, I'm not talking about Left Shark - I'm r…

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Articles

Where Boll & Branch draws the line on AI-generated advertising

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By Gabriela Barkho Verified
| Modern Retail Verified
Subscribe: Apple Podcasts • Spotify These days, it is borderline expected that brands will use artificial intelligence in at least some capacity as part of their marketing. But, they also have to tread carefully; otherwise, consumers might slam them with “AI slop” allegations. As such, more companies are creating playbooks on how they approach these tools for their consumer-facing campaigns. Some, like Coca-Cola, have doubled down on using AI-generated ads despite initial backlash.
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Hangover-prevention supplements are the hottest new wellness trend

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By Gabriela Barkho Verified
| Modern Retail Verified
A new wave of gummies, jellies and drinks is promising that people can now have all the fun of alcohol without the hangover. Pre-alcohol and anti-hangover products, typically designed to be taken while drinking alcohol or before, aim to mitigate the effects of alcohol with ingredients like Dihydromyricetin (DHM), electrolytes and vitamins. Pre-alcohol prebiotic drink Zbiotics was recently spotted at New York City’s Cote Korean Steakhouse, served at $12 per shot alongside its $23 martinis.
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Brands bring the U.S. Open to fans with tennis-themed pop-ups around New York City

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By Gabriela Barkho Verified
| Digiday Verified
This year’s U.S. Open is set to be the biggest in recent history. And it’s not just because of the record-setting prize money and the newly launched Moët Serve, a drink that’s set to give the viral Grey Goose Honey Deuce competition. With ticket prices breaking records for 2026 going on resale sites for hundreds of dollars, there is an even greater interest this year in the annual tennis tournament.
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Interview

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What tools and software do you use to do your job?

I have a soft spot for Google Docs!

What's your favorite social network?

Twitter.

Who do you wish followed you?

Anyone who finds me through reading my work.