Skip To Main Content
Gachoucha Kretz on Muck Rack

Gachoucha Kretz

As seen in: Developing Leaders
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile

Get in touch with Gachoucha

Contact Gachoucha, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Articles

Mercator

|
By Gachoucha Kretz, Arnaud de Baynast, Jacques Lendrevie, Julien Levy
| Dunod Editeur
Tout le marketing à l'ère de la data et du digital Arnaud de Baynast, Jacques Lendrevie, Julien Lévy, Gachoucha Kretz Existe au format livre et ebook MERCATOR 13e édition intègre les derniers apports du digital et présente les tendances du marketing  Comment digitaliser une offre de produits et services ?Comment intégrer le DesignThinking au développement produit ?Quelle stratégie de...
Open in Who Shared Issue with article?
|
By Gachoucha Kretz
| Developing Leaders Verified
In some ways, the 21st century has brought about the biggest changes in consumer behavior since the industrial revolution. These changes have forced companies to shift their focus from brand centricity to customer centricity. Once upon a time, brands shared their story and brought customers into the narrative that they were creating—who you could be and what you could experience depended on literally buying into the brand’s product.
Open in Who Shared Issue with article?
See all 2 articles