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Gadjo Sevilla on Muck Rack

Gadjo Sevilla

New York
As seen in: EMARKETER, Entrepreneur, PC Magazine Australia, PCMag, PCMag India, PCMag UK, The Toronto Star, Best Buy Blog, Calgary Herald, Vancouver Sun, NewsBreak and
Covers:  Consumer tech, AI, mobile, B2B, marketing, innovation, market research
Doesn't Cover: blockchain

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Gadjo Sevilla’s Biography

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Gadjo C. Sevilla is Senior Analyst, AI and Tech for EMARKETER. Gadjo has covered various aspects of technology including smartphones, laptops, business solutions, and app ecosystems.

Gadjo’s work has appeared globally in various print and online publications including PCMag, Fortune, MacWorld Canada, PCWorld Canada, ITBusiness.ca, WhatsYourTech.ca, The Calgary Herald, The Toronto Star, and Metro News. You can follow him on Twitter @gadjosevilla, connect with him on LinkedIn

Gadjo Sevilla’s Journalist Portfolio

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What TiVo, Windows 10, and Apple Clips teach brands about managing obsolescence

What TiVo, Windows 10, and Apple Clips teach brands about managing obsolescence

TiVo DVRs, Microsoft's Windows 10, and Apple's short-form video app Clips have all reached the end of the lin…

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Prime Day marks turning point in AI-driven shopping

Prime Day marks turning point in AI-driven shopping

The news: Generative AI (genAI) is expected to play a bigger role than ever in ecommerce during Amazon's Prim…

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Think Your Small Biz Can't Handle Curbside Pickup? Think Again, Says Microsoft

Think Your Small Biz Can't Handle Curbside Pickup? Think Again, Says Microsoft

Microsoft is leveraging its cloud analytics, service, and storage platforms to meet the specific needs of cer…

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6 Top Payment Solutions to Help Grow Your Small Business

6 Top Payment Solutions to Help Grow Your Small Business

If you sell, getting paid is elemental to your success. And you need that payment process to be simple for yo…

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Retail Resilience: The Brick-and-Mortar Store Is Not Dead Yet

Retail Resilience: The Brick-and-Mortar Store Is Not Dead Yet

Like many massive trade shows this year, The National Retail Federation's (NRF) 2021 conference went virtual.…

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The Promises and Pitfalls of Black Hat SEO Practices

The Promises and Pitfalls of Black Hat SEO Practices

Most businesses today, especially e-commerce and content marketing operations, rely heavily on organic search…

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Articles

How athletes are becoming media brands and why marketers need a new playbook

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By Gadjo Sevilla
| EMARKETER
The old athlete-brand relationship playbook is changing quickly as athletes become creators. Instead of waiting for networks or press offices to shape their narrative, athletes are building the studio themselves, streaming from on their smartphones, with no scripts in sight on platforms like Amazon’s live-streaming service Twitch.
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Search and shopping dive head-first into AI, but monetization lags behind

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By Gadjo Sevilla
| EMARKETER
The trend: Quarterly earnings from Amazon, Google, Meta, Booking Holdings, and a cluster of ad tech firms paint a consistent picture—AI now touches nearly every part of the marketing stack, from search and discovery to campaign production. Within advertising and commerce specifically, it still counts for a small slice of revenues.
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Gemini’s reach across devices makes AI visibility a multichannel task

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By Gadjo Sevilla
| EMARKETER
The news: Gemini reached 1 billion monthly users faster than any other Google product, the company noted in a blog post, calling Gemini the 14th Google product to reach that scale of use. Gemini by the numbers: 63% of users employ voice input. 1 in 5 Gemini Live users share camera feeds or screens. Users prompt Gemini to generate 150 million images daily, and Google notes that its multimodal capabilities help small businesses produce marketing materials.
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See all 1,669 licensed articles (1,934 Total)

Interview

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What was your first job as a journalist?

Deskman at a daily newspaper

How is social media changing news?

It is making news more accessible but with less controls for quality and truth

Who's your favorite fictional journalist?

Tin-Tin