The Free Museum on West Cliff, at the end of what is now Woodrow Avenue, had several names over it’s nearly 40 years of existence depending upon the owner. These included the Cliff Museum, Moore’s Museum, and Moore’s Free Museum. But in the words of Sandy Lydon, it was really more of a curio shop for dead things that washed up on the beach than a museum. But the Moores also had some live stuff.
Santa Cruz has drawn visitors from over the hill and from as far away as the Central Valley for more than a century. The city did all they could to entice them to come, entertain them once they got here, and lighten their wallets in the process. While the over-the-hill summer visitors of today come looking for sun, 50 or 100 years ago those valley folks were looking for relief from the heat and welcomed the coastal fog.
We are nearly surrounded by plants here on the Central Coast that came from somewhere else. Today some are known as cash crops and others as invasive species. There are the good (citrus, avocados, olives, figs and artichokes, to name a few), the bad (and I may take some heat for this list): pampas grass, Scotch and French Broom, acacia, ice plant, eucalyptus), and the ugly (poison hemlock and thistle).
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".