LAKE FOREST, Ill. – My doctor told me something troubling a few weeks ago. No, not my weight, wise guy. The doc classified himself as merely a casual observer of golf. He said he likes Jordan Spieth and Rory McIlroy “and those other guys,” and they were obviously extremely good players who seemed like good guys but … they just don’t interest him. He doesn’t find them compelling. The doc’s favorite was Tiger Woods, of course.
It’s time to start thinking about golf’s Player of the Year for 2017. Who gets my vote? His initials are TBD. Yeah, To Be Determined. It is still up for grabs. My criterion for picking a POY, as lazy media hacks like to call the award, is simple. I rely on the great philosopher Tiger Woods, who said, “It’s all about the W’s.”Top-10 finishes don’t matter except as a third or fourth tiebreaker. Either you win or you don’t.
The eyeball test is valid. That’s why it was amusing early this year when the U.S. Golf Association and the R&A issued a report that effectively patted themselves on the back for getting golf’s distance crisis under control (http://bit.ly/2lP03ih). I hope those ladies and gents watched golf this year. Under control? Excuse me, but what I’ve seen is that golf is well into Happy Gilmore territory. Never mind how many PGA Tour players hit their 3-woods at least 300 yards.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".