Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Gayle Teskey
Are You Doing These 3 Things to Foster Brand Community?
It's never too late to course-correct and treat your customers as if they are welcome guests and members of a valued community. April 22, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. When Bird scooters started popping up in towns across America, an opportunity to earn money came with them. The unseen people keeping Birds running are freelancers who gather the scooters during the night, charge them and deliver them back to their roosts by morning.
The Art of Persuasion: How to Make Effective Creative
Here’s the truth: All marketers think their creative is “good” until it is tested. Ultimately, consumers will tell you how effective your creative is, and that realization can be harsh. Some marketers might lean on a flashy web page to reel in consumers’ interest. However, standing out only scratches the surface—what you do next with that attention can make or break your campaign.
5 Lessons All Marketers Can Learn From Direct Mail
A long time ago in a postal system far, far away, direct mail was called mass marketing. It was the 1980s, and companies were dumping billions of advertisements into the mail stream, so much so that those ads fully deserved their eventual moniker — junk mail. Fortunately, those days are gone. After mail volume increased in the ’80s and ’90s, marketers realized that it was cheaper to reach customers’ email inboxes, and mass marketing fell out of favor.
5 Lessons All Marketers Can Learn From Direct Mail
A long time ago in a postal system far, far away, direct mail was called mass marketing. It was the 1980s, and companies were dumping billions of advertisements into the mail stream, so much so that those ads fully deserved their eventual moniker — junk mail. Fortunately, those days are gone. After mail volume increased in the ’80s and ’90s, marketers realized that it was cheaper to reach customers’ email inboxes, and mass marketing fell out of favor.
5 Lessons All Marketers Can Learn From Direct Mail
A long time ago in a postal system far, far away, direct mail was called mass marketing. It was the 1980s, and companies were dumping billions of advertisements into the mail stream, so much so that those ads fully deserved their eventual moniker — junk mail. Fortunately, those days are gone. After mail volume increased in the ’80s and ’90s, marketers realized that it was cheaper to reach customers’ email inboxes, and mass marketing fell out of favor.
Your Startup Isn't a Community? Here's How to Change That.
To turn consumers into community members, look beyond profit to connect with their passion. Opinions expressed by Entrepreneur contributors are their own. The final installment of the MoviePass adventure aired earlier this year, and it wasn’t a happy ending. MoviePass’s idea seemed promising: Customers would pay $9.95 per month, subscription-style, for unlimited access to movies at their local theater.
Long-Term Customer Loyalty Starts (or Ends) With Your Earliest Interactions
You've spent years growing your product. Why throw all of that away by ignoring customers once they step through the door? There is an emerging truth in the business world: Companies that overlook onboarding will struggle to hold on to customers. The idea has grown and spread like a juicy rumor, and companies can no longer avoid it. Consider the cable industry, in which onboarding is notoriously absent.
How to Improve Your Customer Retention Strategy
Although it might not have the same sizzle as acquisition, retention certainly will have far-reaching payoffs in the future. Use the power of persuasion to reinforce customers' decisions and keep them active, satisfied members of your brand community. While acquisition gets all the hype in business, retention is what makes or breaks a brand, especially when it comes to subscription-based services.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Gayle
Contact Gayle, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack