Gabriel Beltrone on Muck Rack

Gabriel Beltrone

Staff Writer — Adweek

Contributor to @adweek and @adfreak.

Pro Athletes School Gatorade Drinkers in the Brand's Most Humiliating Campaign Yet — Gatorade is back to gleefully shame more of its own consumers for being lazy and out of shape-this time with a roving crew of top athletes and nasty sportscasters, who all pop out of the back of a box truck to mock them for drinking the beverage while not sweating.

See What a 14-Hour Flight Is Like in the Insane Luxury of a $21,000 Emirates Airplane Seat — Emirates Airlines recently upgraded Casey Neistat to first class. He filmed the experience, and it's a nine-minute testament to obscene flying decadence. There's a drinks bar that magically slides out of the windowsill at the push of a button. There's a cooked-to-order menu that includes 21-year-old scotch and caviar.

Ad of the Day: Elena Delle Donne Opens Up About Her Sister in Remarkable Gatorade Film — Gatorade's "Win from Within" message has already yielded some fantastic marketing about where athletes like Serena Williams and Usain Bolt find their inspiration. Now, the sports drink is back to focus on WNBA star Elena Delle Donne, and her sister Lizzie.

This Japanese Ad With an 18-Year-Old Grandpa Has a Clever and Quite Beautiful Twist — This story about a young woman and an old man probably won't end the way you think. The duo sit and have a conversation about the elder's health. His spirits are good, despite a few natural aches and pains. Then things take a turn for the weird, as the woman recalls their history together, dating back to 18 years prior.

Did Lane Bryant Just Make the Most Brazen Theft of an Artist's Work Yet? — New York artist Shantell Martin is accusing retailer Lane Bryant of stealing her work in the latest online flap over a fashion brand lifting designs from creatives without asking permission-or paying them.

Great Prices Inspire Crazy Fun in W+K's Seriously Loopy T.K. Maxx Ads — Be careful: If you buy a designer dress and a leather biker jacket at British discount chain T.K. Maxx, you'll soon find yourself regularly practicing ballet on a motorcycle-just to match your beloved outfit. It's the absurd, entertaining conceit at the heart of a new ad for the retailer (known as T.J.

Jeff Bridges Sings to a Sleeping Tom Brady in This Comically Slothful Ugg Campaign — There's a better way to do nothing, according to a new star-studded campaign from boot and shoe company Ugg. Academy Award winner Jeff Bridges and New England Patriots quarterback Tom Brady anchor a series of ads set in a posh Los Angeles living room, relaxing in their wool-lined slippers, and looking great while they're at it.

Adobe Shows Why Sports Stars Should Never Sign Big Contracts With an Actual Pen — Don't lose business because you're still using tedious pen-and-paper legal instruments, says a new ad from Adobe. In the minute-long spot, sports announcers and fans go crazy amid news that a fictional basketball star, Anton Miller, is going to sign a "billion-dollar" deal with a make-believe basketball team, the Cincinnati Sabres (not to be confused with a real American Hockey League team, the Cincinnati Swords).

Wilson Unveils a Smart, Data-Tracking Football to Go Along With Its Basketball — Lots of young sports fans imagine themselves playing in the big leagues. Now, sports gear brand Wilson is promising to help them feel closer to the pros with a new Bluetooth connected football, and accompanying app, that can measure stats and offer strategies-making backyard games feel more like stadium epics.

Ad of the Day: Target Celebrates the Moral and Practical Applications of Star Wars — Star Wars isn't just a series of movies. It's a way of life. In a new minute-long ad from Target, a girl testifies to modeling her behavior on Princess Leia, a mother takes parenting cues from Yoda, and a teacher uses George Lucas' Shakespeare-influenced story lines to engage students in the Bard's own works.
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Nov 24, 2015

RT @nudd: Watching Katy Perry's H&M ad is "like getting punched in the face with a fistful of glitter," says @gabrielbeltrone.

Dec 10, 2013

.@nudd's annual 10 best ads list, nice balance of viral hits and exceptionally well-produced spots 

Dec 10, 2013

@rhettandlink thanks for writing a fun song, and reading, and tweeting. (Sent, of course, from my phone). Cc @Adweek

Dec 09, 2013

@eringriffith good times - thanks again for the intro. @SandersAK thanks for the coffee and the chat - looking forward to more soon.

Oct 02, 2013

@EranEyal hey, thanks for the heads up, working on sorting it out.

Sep 30, 2013

Coke loses laurels as world's top brand, slipping to third behind Apple and Google.  by @chris_heine

Sep 17, 2013

"[VW] must have figured enough of the target market was soaking up MTV in the mid-1980s to make this worthwhile." 

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