Gabriel Beltrone on Muck Rack

Gabriel Beltrone Verified

NYC
Staff Writer — Adweek

Contributor to @adweek and @adfreak.

Domino's Apologizes for Years of Totally Overcharging You for Pizza on the Weekend

adweek.com — Domino's wants consumers to know it feels guilty about charging more for pizzas on the weekend, and it's trying hard to make things right. For years, the fast-food chain has offered bargain pricing on Monday-to-Thursday carryout, charging $7.99 for a large three-topping pie.

Fruit of the Loom Opened a Fake Lingerie Store to Prove How Fancy Its Panties Really Are

adweek.com — Früt is the hottest new lingerie boutique in town. There's only one catch-all the underwear it sells is from Fruit of the Loom. In "Welcome to Früt," a campaign by agency Ketchum, the packaged clothing marketer treats shoppers to a new twist on the old bait-and-switch: Opening a chic pop-up store that supposedly sells expensive designer pieces (which are actually just the same old panties you can buy in a bag).

Check Out Sonos' First Storefront, a Glowing Shrine to Music and Home Acoustics

adweek.com — For its first brick-and-mortar store, located in New York City's SoHo neighborhood, Sonos is showing customers how its products could both sound-and feel-in their homes. The acoustics of a physical space have a huge effect on music being played in it, a fact that, while unsurprising, is often overlooked.

Ad of the Day: Gillette's Grand Olympic Spot Takes a Dark Look at Athletes' Sacrifices

adweek.com — The athletes gathering next month in Rio may be dazzling spectacles of human achievement, but getting there took a lot of ugliness. A new Olympic ad from Gillette tackles a familiar angle on sports-themed marketing-the grueling road to greatness.

Ad of the Day: Oh God, Raid Made a Triptych of 'Paintings' Out of 60,000 Dead Roaches

adweek.com — Roaches may be hideous, but even they can be turned into beautiful works of art-so long as they're dead. A new campaign from bug spray Raid features a series of three billboards made entirely from the carcasses of cockroaches-roughly 20,000 for each poster. Agency EnergyBBDO hired artist Jonathan Kenyon of design studio Vault49 to create the ads.

Bryce Harper Sweats the Numbers in His Snazzy New Under Armour Ad (and Shoes)

adweek.com — Stats might be a big deal in baseball, but four-time all-star Bryce Harper wants young players to know there's something more important-their feet. Under Armour is out with a new campaign from Droga5 titled "It Comes from Below," promoting the brand's shoes.

Frank Ocean's Calvin Klein Ads Only Deepen Mystery Around the Enigmatic Singer

adweek.com — Frank Ocean. Singer, songwriter, magazine editor, underwear model. And now, perhaps, novelist. While fans lose their minds over whether the mysterious R&B singer's long-anticipated second album might, possibly, just maybe be released in July, he is providing a peek into his relationship with music, boxer briefs-and more subtly, long-form fiction writing-in a new Calvin Klein campaign.

Jonah Hill's Brilliantly Awkward Sneaker Ad Might Be His Best Act Yet

adweek.com — Jonah Hill may have perfected the art of the intentionally awful ad. The Hollywood star anchors this two-minute infomercial for London-based skateboarding brand Palace. The video-by MPC Creative and directors Lev Tanju, Stuart Bentley and Stuart Hammond-packs in as much awkward humor as possible, complete with bad dubs, cheesy green screening and batshit rambling sales pitches.

Häagen-Dazs Fills Its Instagram With Great Wimbledon Pics of Fans, Not Players

adweek.com — What do tennis and ice cream have in common? They're both irresistibly exciting, according to a new Wimbledon campaign from Häagen-Dazs, featuring crowd reactions from the stands of the annual London tennis tournament that's now in its second week.

Animals Try Extreme Sports in GoPro's Fun Ad Tied to The Secret Life of Pets

adweek.com — You probably know your pug's idea of a good time is snatching a hot dog from some hapless man. You might not know the lengths to which your pug is willing to go to get there. Canine criminal genius features prominently in this a new ad jointly promoting camera brand GoPro and the upcoming feature film The Secret Life of Pets.
More Articles →
Nov 24, 2015

RT @nudd: Watching Katy Perry's H&M ad is "like getting punched in the face with a fistful of glitter," says @gabrielbeltrone. https://t.co

Dec 10, 2013

.@nudd's annual 10 best ads list, nice balance of viral hits and exceptionally well-produced spots  http://bit.ly/1bu4apc 

Dec 10, 2013

@rhettandlink thanks for writing a fun song, and reading, and tweeting. (Sent, of course, from my phone). Cc @Adweek

Dec 09, 2013

@eringriffith good times - thanks again for the intro. @SandersAK thanks for the coffee and the chat - looking forward to more soon.

Oct 02, 2013

@EranEyal hey, thanks for the heads up, working on sorting it out.

Sep 30, 2013

Coke loses laurels as world's top brand, slipping to third behind Apple and Google.  http://ow.ly/plLxT  by @chris_heine

Sep 17, 2013

"[VW] must have figured enough of the target market was soaking up MTV in the mid-1980s to make this worthwhile."  http://ow.ly/oX80m 


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