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Geetika Gupta on Muck Rack

Geetika Gupta

Idaho Falls
As seen in: Medium, Forbes, NVIDIA Blog, Taylor & Francis Online, ACS Publications, Mint Lounge, World Resources Institute, Verywell Health, Amar Ujala, Bonobology and
Digital wizard and witty-wizzes, I help brands and small businesses tell better stories and fuel adventures.

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Articles

The business of beauty clinics: How standardization & technology are scaling aesthetic chains in India

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By Geetika Gupta
| ET Edge Insights Verified
Over the past few years, India’s aesthetic industry has walked a long way. If we look back, not too long ago, if you wanted a reliable anti-ageing or skin treatment, your options were limited. A basic dermat clinic. Or a fancy spa that barely scratched the surface, right? But this has changed now. From my personal experience, when I founded ISAAC Luxe in 2012, we realized the huge gap Indian people were facing.
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Water: An Elixir of Life - A Socio-Economic and Political Exploration in Rajasthan

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By Geetika Gupta
| Taylor & Francis Online
ABSTRACT The paper aims to explore the significance of water in the lives of people in Rajasthan with particular focus on c. 600 to 1300 CE. Due to Rajasthan’s hot and dry climate, with limited rainfall, man-made ponds, stepwells, and tanks were the primary sources of water.
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Pioneering AI Co-Scientists for Fusion Research and Cancer Treatment

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By Geetika Gupta
| NVIDIA Developer
AI is reshaping scientific research and innovation. Scientists can leverage AI to generate, summarize, combine, and analyze scientific data. AI models can find patterns in data that human scientists have overlooked, find connections between seemingly unrelated fields and phenomena, and even propose new hypotheses to be tested.
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