Gemma A. Williams on Muck Rack

Gemma A. Williams

Verified
(She/Her)
  • Editorial Contributor, Freelance
  • Founder, Fashion Narratives
London
As seen in: Forbes, Wiley Online Library, South China Morning Post, Flipboard, Vogue, British Vogue, Business of Fashion (BOF), Forbes Brasil, Mary Ann Liebert, Inc., NewsBreak and
Covers:  Luxury, fashion, designers, beauty, culture, tech and business across the China market
Author: Fashion China @thamesandhudson | Bylines at @voguebusiness @scmpnews @bof Former ED @jingdaily | Fashion Curator | Ambassador MVFW23

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Gemma A. Williams’s Biography

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Gemma A. Williams covers news coming from and into China across the areas of luxury, fashion, tech and fragrance. Her publication 'Fashion China' (Thames & Hudson, 2015) was the first title to offer an overview of the phenomenon of contemporary Chinese fashion designers. She has covered the APAC region for The Business of Fashion and was the editorial director of Jing Daily. She contributes to Vogue Business, South China Morning Post and The Business of Fashion as well as Forbes. She has a mast…

Gemma A. Williams’s Journalist Portfolio

How China's Fashion Industry Is Leveraging the Olympics

How China's Fashion Industry Is Leveraging the Olympics

From sportswear giants Anta and Peak to cosmetic brands Maogeping and Chando, Chinese companies placed their …

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How to capture the spend of returning Chinese tourists

How to capture the spend of returning Chinese tourists

The number of Chinese travellers visiting Europe is rallying, thanks in part to the Euros and the upcoming Pa…

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Why Luxury Brands Are Investing in China's Art Scene

Why Luxury Brands Are Investing in China's Art Scene

Chanel, Prada, Hermès, Loewe and Louis Vuitton have been collaborating with museums, artists and art fairs in…

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ITS Contest: Emerging Fashion Designers Find Support At Trieste

ITS Contest: Emerging Fashion Designers Find Support At Trieste

From problem-solving to Gen Z social commentary, ITS Contest in Trieste offers a window into the mindset of y…

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Meet the young Chinese talents making a splash in Paris

Meet the young Chinese talents making a splash in Paris

A new wave of female-founded Chinese designer brands is having an impact on the Paris Fashion Week schedule. …

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'Don't give up': how China's OG male model Hu Bing stays on top of his game

'Don't give up': how China's OG male model Hu Bing stays on top of his game

The original Chinese idol, Hu Bing talks about helping emerging fashion designers, being a positive role mode…

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Articles

Vintage Archivism. - Issue 25 - System Magazine

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By Gemma A. Williams Verified
| System Verified
Brain La is a rising name in Chinese fashion. He’s not a designer, or a stylist, or even a photographer, but a collector of vintage fashion – something of a rarity in China until relatively recently. In 2023 he founded ARCHIVISM, a ‘creative agency based on things from the past’, the focal point of which is his collection. Built up over a decade, it clocks in at an eye-watering 8,000 pieces, many of which would make even the most established museum curators envious.
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Vintage. Archivism. - Issue 25 - System Magazine

|
By Gemma A. Williams Verified
| System Verified
This article will be available online in the near future. Sign up to the System newsletter
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The Retail Hotspots for Chinese New Year Tourists Original

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By Gemma A. Williams Verified
| Business of Fashion (BOF) Verified
Key insights Domestic travellers seeking sunshine, ski trips or cultural heritage escapes are headed to provinces such as Hainan, Fujian, Hebei and Shaanxi. Short-haul trips to Thailand, South Korea, Malaysia, Vietnam and Hong Kong remain popular while mid-haul destinations like Dubai are gaining ground. Bookings to some European destinations are up slightly but the 40-day Chunyun travel season that bookends Chinese New Year is mostly domestic in nature.
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Interview

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What was your first job as a journalist?

APAC editor at the Business of Fashion

Have you ever used a typewriter?

Yes !

Who's your favorite fictional journalist?

Brock Kentman
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