Geneva Overholser is a senior fellow at the University of Southern California Annenberg Center on Communication Leadership and Policy, and an independent journalist in New York City. She was until July 2013 director of the USC Annenberg School of Journalism. She is a former editor of the Des Moin...
This post originally appeared on LinkedIn and is republished with permission. LinkedIn editor Isabelle Roughol interviewed Democracy Fund Senior Fellow Geneva Overholser about the crisis of trust that faces news organizations, and how they can address it. A tangle of questions troubles journalists these days: Why are we so distrusted? Can we survive the loss of the advertising that supports us? How do we stand up against the control that behemoths like Facebook and Google have over our futures?
Can we have a better sexual-harassment conversation? Boy, is this ever a moment: Sexual harassment has come out of the dark. That’s a great thing. But it’s worrisome. too. The conversations – and the events – are raging like wildfire on terrain that is utterly unfamiliar. Could we think about some guidelines to keep things as fair and truthful as possible? Some considerations to help us generate more light and less heat? Here are four possibilities:Accusations should not be anonymous.
A tangle of questions troubles journalists these days: Why are we so distrusted? Can we survive the loss of the advertising that supports us? How do we stand up against the control that behemoths like Facebook and Google have over our futures? And what do we do about the growing assaults on truth telling from bots and hackers, viral deception and foreign meddling - let alone our own president? I want to add this to the tangle: How can we bring these questions to you?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".