George Hobica on Muck Rack

George Hobica

New York
Covers:  travel destinations, airlines, hotels, related products

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Contact George, search articles and posts on X, monitor coverage, and track replies from one place.

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George Hobica’s Biography

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I have worked in public relations, corporate identity branding, airline marketing (for the Eastern Air Lines Shuttle), advertising, education, publishing, and other fields. I've written articles for Travel+Leisure, National Geographic Traveler, Men's Health, Good Housekeeping, Real Simple, and dozens of newspapers around the world. I worked for America Online for 12 years, launched Airfarewatchdog.com in 2005 and sold it to Expedia in 2007, continued to work for the site until February 2018, an…

How is social media changing news?

Social media is ruining a lot of things. News is just one of them.

How do you prefer to be pitched on stories?

by email although these days we all get so much of it. PR people should try snail mail once in a while to break through.

What tools and software do you use to do your job?

I use a Filofax and a quill.