George Iddenden on Muck Rack

George Iddenden

  • Content Marketing Executive, PayFuture
London
As seen in: MSN, MSN Australia, MSN Ireland, Daily Mail, Irish Daily Mail, MSN UK, The Mail on Sunday, Flipboard, Perth Now, This is Money and
Journalism student at LSBU
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Articles

AI personalisation in payments: A competitive necessity, not a luxury

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By George Iddenden
| The Payments Association
In today’s digital economy, consumers expect more than just seamless transactions—they demand personalised experiences. From tailored product recommendations to predictive financial insights, personalisation is no longer a luxury; it’s a competitive necessity. The question is: Will businesses master AI-driven personalisation to build loyalty, or risk losing customers to competitors offering smarter, faster experiences?
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Data goldmine or liability? Building a strategic framework in payments

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By George Iddenden
| The Payments Association
Imagine knowing exactly why customers abandon their shopping carts or predicting fraud before it happens. Data in payments holds that power, but only for those who know how to use it. In today’s digital economy, data isn’t just a byproduct of transactions; it is a goldmine of insights waiting to be unearthed. Yet, most payments firms are still stuck in passive data collection, missing out on the strategic intelligence that drives growth and innovation.
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Wallet wars: How digital payments are reshaping finance

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By George Iddenden
| The Payments Association
As digital wallets reshape finance and big tech challenges traditional banks, who will control the future of money? X (formerly Twitter) has made its first decisive step into fintech, announcing a partnership with Visa to power its ambitious new digital wallet, X Wallet. CEO Linda Yaccarino framed the move as a leap forward, but the real story is bigger: tech giants are no longer just facilitating payments, they’re actively reshaping the financial industry.
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