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Gerrick Wilkins on Muck Rack

Gerrick Wilkins

  • Contributor, Freelance
  • Founder and President, Good Samaritan Property Development Corporation
Alabama
As seen in: LinkedIn, Aol, The Epoch Times, Yahoo, Automotive News, WMAQ-TV (Chicago, IL), Novedades Yucatán, WOIO-TV (Cleveland, OH), Reporte Indigo, WRDW-TV (Augusta, GA) and
Christian, Husband, Father, Pro-Life, Limited Government Republican, Philanthropist, Automotive Consultant, Car Enthusiast & author of “Unshackling Democracy”
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Articles

Daily 5 report for Aug. 27: Mini borrows from sneaker culture to hype its special editions

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By Urvaksh Karkaria Verified, Gerrick Wilkins, Kellen Walker Verified
| Automotive News Verified
Mini USA is taking cues from sneaker culture to generate buzz for a lineup with only a handful of models. The automaker’s new Icon Drops campaign, built with agency Goodby Silverstein & Partners, treats special editions like hyped sneaker releases — think Nike’s Jordan brand — to create exclusivity and urgency. The strategy arrives as Mini works to reverse a U.S. sales slide, with deliveries down 6 percent in the first half of 2026. Sign up for the Daily 5 report here.
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Daily 5 report for Aug. 26: Metro Detroit dealership group tests parts deliveries by drone to cut delays

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By Urvaksh Karkaria Verified, Gerrick Wilkins, Kellen Walker Verified
| Automotive News Verified
Welcome to the Daily 5 report for Wednesday, Aug. 26. Jack Demmer Automotive Group is now flying auto parts by drone between its Ford dealership, warehouse and service center in Wayne, Mich., a program the group says is the first of its kind in the country, Crain’s Detroit Business reports. The pilot pairs the dealer group with two Michigan drone startups, Airspace Link and Blueflite, and taps a Michigan-backed fund built to grow uncrewed aviation infrastructure.
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Nissan and its dealers share the same goals

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By Urvaksh Karkaria Verified, Gerrick Wilkins, Kellen Walker Verified
| Automotive News Verified
TO THE EDITOR: As chairman of the Nissan Dealer Advisory Board and a Nissan retailer, I want to assure your readers that Nissan and its dealers share a genuine partnership. Your Aug. 19 editorial rightly highlights dealer profitability as Nissan works to grow retail market share (“In our opinion: Nissan must bring dealers along as it buys share,” autonews.com). That is a goal Nissan and its dealers are pursuing together.
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