The final film in Christopher Nolan's Dark Knight trilogy also marks the last of this summer's comic book films. And it's been a summer for the ages: As of July 30, The Avengers had domestically grossed more than $600 million, The Amazing Spider-Man almost $242 million, and The Dark Knight Rises about $295 million. Those three films make it the most lucrative superhero summer of all-time (2008, with only two major superhero films, The Dark Knight and Iron Man, comes in about $300 million behind.)
On one level, “The Dark Tower,” the big-screen Stephen King adaptation released Friday, should have been a gimme. It’s based on a seven-book series by one of the world’s most popular writers. A fantasy-sci-fi-western-action-adventure, it’s full of enough genre elements to please most moviegoers. The story’s detailed mythology is seemingly tailor-made for these franchise-obsessed times. The film debuted atop the weekend box office, but it was savaged by critics and was the weakest No.
It would be tempting to say Hollywood is once again in the Stephen King business, but for the fact that it has never left it. In the four decades since the release of "Carrie," there have been dozens of movie and television adaptations of his novels and short stories. This year alone, we are seeing the evil clown-centric movie "It," the bondage-gone-wrong Netflix film "Gerald's Game," a Spike TV series based on the monster-insect novella "The Mist" and "The Dark Tower." Oh, "The Dark Tower."
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".