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Gongtai Wang

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Articles

It’s Time for a Sober View of AI

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By Gongtai Wang
| Smith School of Business
Holistic culture. Organizations with a holistic culture have a comprehensive understanding of what social and material factors shape the design decisions of their AI tool. Ultimately, digital data are partial surrogates of the world — they do not represent the full range of people, let alone the natural world. A holistic culture helps an organization remain attentive to how an AI application reflects widely diverse factors as well as their interrelationships. Reflexive culture.
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"Product Meaning in Digital Product Innovation" by Gongtai Wang, Ola Henfridsson et al.

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By Ola Henfridsson, Joe Nandhakumar, Youngjin Yoo, Gongtai Wang
| aisel.aisnet.org
Abstract Digital product innovation involves a meaning-making process. Designers of digital innovations often challenge established product meanings as they digitize physical products, such as cars, toothbrushes, and water bottles. A significant problem for product designers, however, is striking the right balance between the newness and comprehensibility of product meanings.
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