With strategic thinking emerging as the most important skill for marketers, 2018 will be the year references to ‘the colouring-in department’ die a death. Marketing could finally shake off its ‘colouring-in department’ moniker for good in 2018, as the profession proves how its commercially-savvy business decisions are having a tangible effect on the bottom line.
Workplace wellbeing initiatives are no longer just a nice-to-have, in 2018 they will become a boardroom priority. If 2017 was the year the UK started to take mental health seriously, 2018 will be the year wellbeing becomes a boardroom priority, as well as a key differentiator for employer branding. Brands across the corporate spectrum are realising that it is not simply an initiative that offers employees free fruit or gym vouchers.
With new and established brands launching shaving subscription services on what feels like a daily basis, is there room for Dollar Shave Club to crack the UK? Subscription services are the beating heart of any successful ecosystem brand. From Amazon Prime and Netflix to Deliveroo’s £8 a month Plus service, brands in every industry are realising the importance of getting consumers to commit. No sector has been more disrupted by the fight for subscriptions than the men’s shaving market.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".