Grace Harmon on Muck Rack

Grace Harmon

Los Angeles
As seen in: EMARKETER, New York Law Journal, NewsBreak, Los Angeles Business Journal, University of Washington Daily, KNKX-FM (Tacoma, WA), Beverly Hills Courier
Tech & AI analyst/writer @eMarketer. Previously @LABJnews @knkxfm @AnnenbergMedia @thedaily.
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Articles

B2B growth leaders pull ahead with hyperpersonalization

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By Grace Harmon
| EMARKETER
The news: As personalization becomes standard practice for marketers, a performance gap is emerging in the degree and precision of companies’ execution abilities, per McKinsey’s 2026 Global B2B Pulse Survey of global B2B decision-makers in 13 countries. Among companies that have grown their market share by over 10% YoY: Half report that their email campaigns are very personalized, and 15% say those campaigns are one-to-one personalized.
Open in Who Shared Issue with article?

TikTok's new standalone app turns World Cup engagement into an ad playground for brands

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By Grace Harmon
| EMARKETER
The news: TikTok launched TikTok Pro – Events, a standalone app built around major cultural moments, debuting with the FIFA World Cup. TikTok Pro – Events looks like a copy of the main TikTok app, with synced profile information and likes, plus the addition of a separate Fan Hub tab that offers rewards for World Cup-related activity. US users 18 and older can complete daily event-related challenges, such as searching for trending hashtags, following trending creators, or liking related videos.
Open in Who Shared Issue with article?

Walmart wants to train Sparky with store insights to own AI checkout

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By Grace Harmon
| EMARKETER
The news: Walmart is looking to use in-store data to train and improve its Sparky AI shopping assistant. That could include information on what shoppers use their phones to search for in-store, conversations they had with store associates, and things they considered buying.
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