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Graham Nolan on Muck Rack

Graham Nolan

Austin
As seen in: Adweek, Ad Age, CBR, Campaign (US), Advertising Week, Muse by Clios, Planète BD, Batman News

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Articles

LGBTQ+ Progress Comes from Agencies and Brands Knowing and Sharing their True Selves

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By Graham Nolan
| Advertising Week
By Graham Nolan, Co-Chair, Storytelling and Partnerships, Do the WeRQ Talking with agencies, brands and holding companies over the last five years, I find their LGBTQ+ employee resource groups share similar, broad goals: Recruit/retain queer talent. Create Pride events. Develop internal programming. Craft campaigns, if they have bandwidth.
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Dear Agencies: Create Queer Campaigns Before You Even Consider Pride Parties

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By Graham Nolan, Arielle Egozi
| Adweek Verified
Hot take: The best ad campaigns of the last decade weren’t orchestrated by LGBTQ+ nightlife planners, and the best Pride parties weren’t created by ad agencies giving meager budgets to overworked employee resource groups. Whew! *wipes brow* Felt good to finally say it. We’re referring to what has become a fairly common approach to LGBTQ+ community outreach by agencies. In June, agencies and brands love to celebrate Pride with an office get-together. A sponsored float. A visiting drag queen.
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DEI Has Been Politicized. But Politics Was Never the Point

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By Graham Nolan
| Adweek Verified
In 2023, NHL policy around sanctioned Pride jerseys was reconsidered because seven players—less than 1% of NHL players—publicly refused wearing them. Circumstances like these aren’t representative of public sentiment, which is that more people (more than double) say their perception of a brand is positively influenced (39%) by Pride participation than negatively (17%).
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