For a show that promises a comedy romp through two-and-a-half thousand years of thought, the opening gambit of Total Eclipse of Descartes recalls the punchline to the old joke: “I wouldn’t start from here”. Forget “I think, therefore I am”; Robert Newman wants to talk about the work of a largely forgotten professor of psychology who helped to invent the grammar school. Ah, yes, Cyril Burt, head of psychology at University College London from 1931 to 1950.
DID you hear the one about the flies in the toilet? They took off, flew round the world, and started a revolution. It was 1999, and the authorities at Schiphol Airport in Amsterdam were looking to cut costs. One of the most expensive jobs was keeping the floor of the men’s toilet clean. The obvious solution would have been to post signs politely reminding men not to pee on the floor. But economist Aad Kieboom had an idea: etch a picture of a fly into each urinal.
If you ever meet the queen of England, there are certain rules you are advised to follow. Do not speak until spoken to. Bow your head, or curtsey. Address her first as “your majesty”, then “ma’am”, but “your majesty” again upon leaving. Don’t make the mistake of calling her “your royal highness” – that is for other members of the royal family, pleb! And don’t expect her to thank you for the £40 million plus she gets every year from the public purse, or for paying to have her house done up.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".