Neyland Stadium, Tennessee Football | Tennessee Athletics It didn’t take long for Tennessee’s new NIL partnership with Adidas to show up on social media. Basketball players Juke Harris, Terrence Hill Jr. and Tyler Lundblade all posted videos wearing Adidas gear on Instagram on Thursday, with links to merchandise as “Athlete Ambassadors” for the brand. The Name, Image and Likeness investment offered by Adidas was part of the reason Tennessee announced its move from Nike to Adidas last August.