Fresh from oOh!media's Outfronts event at the start of the month, Cathy O'Connor sat down for a very swift conversation with Greg 'Sparrow' Graham about tenure, high-performers and her time as a tea lady. 1. Over your career I have admired your loyalty, is loyalty an undervalued trait with industry churn and average tenures of two to three years? I wouldn't confuse tenure with loyalty. That's an outdated concept.