Greg Johnson is Editor of The Packer and Editorial Director of Vance Publishing Corporation’s produce group. He has been Editor since 2008, and joined The Packer in 1996. Greg is responsible for all The Packer’s content and audience engagement for print, digital and live events. He is a graduate ...
If tomato sales are in a summer slump as customers venture into their backyard gardens or patronize local farm stands or farmers markets instead of your produce department, consider enticing them back to your own tomato section by focusing on something a bit out of the ordinary — heirloom varieties.
The variety of colors and shapes of heirlooms immediately attracts the eye, says Charlie Eagle, vice president of business development for Southern Specialties Inc., Pompano Beach, Fla.“You can create a display that makes the heirloom tomatoes the bull’s eye in the middle of the tomato category.”He also suggests cross merchandising heirlooms with mozzarella cheese, basil and olive oil, and he recommends putting a basketful of heirlooms in the meat or seafood department.
The Organic Trade Association is creating a task force to address organic fraud, and while it has a good mission and backing from a few U.S. senators, it lacks an important thing. OTA and the organic industry as a whole need to involve more mainstream retailers. The traditional grocery store remains the primary place most consumers buy organic fruits and vegetables, and it continues to be a growing part of retailers’ business.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".