In his blog, inventor and writer Dan Provost writes about the process of creating and mar-keting his invention, the Glif, a tripod mount for the iPod that doubles as a stand. Provost tells how he and his friend Tom first designed the simple gizmo on paper, improved the design through a computer program, and got it printed on a 3D print-er, working out the bugs along the way.
Did you ever have an idea for a project you wanted to undertake, but not have any idea how you were going to fund that project? Maybe you invented something in your mind, but didn’t have the capital to invest in a prototype, patent, and production costs. At home I have a copy of the blueprints my Granddad made for a new kind of fishing reel. He had the whole thing worked out, but because he couldn’t afford to produce it, he could never sell it.
I hope that each of you enjoyed your gift-giving at Christmas this year. I’m sure you put a lot of thought into what you were giving your loved ones. If you’re like me, you may have found that some people were hard to buy for! Maybe it was because you had never met that person, and your gift was the initial ice-breaker in a relationship, or the person simply never expressed what they wanted, or quite possibly because they already have everything. What do you get for the person who has everything?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".