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Greg Sterling on Muck Rack

Greg Sterling

San Francisco
As seen in: Apple Podcasts, Yahoo Finance, Yale University, Search Engine Land, Constant Contact, Search Engine Journal, MediaPost, Geospatial World, QSR, Total Retail and
Living la vida local for 25 years. Co-founder @nearmediaco and LocalDialog.com. Recovered lawyer.
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Articles

Start with Google, Alexa+ Local, SEO v. AEO, Local AI Varies, Chat UI Wins

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By Greg Sterling
| Near Media
According to our research, somewhere between 60% and 70% of AI users have used AI for local search. There are questions about frequency and trust. But regardless of what industry you're in, AI is probably somewhere in your customer's journey – top and middle of the funnel most likely. And while Google has remained largely dominant in local, that doesn't mean nothing has changed. Consumers may start or end with Google but there are other channels in the mix, including social and AI.
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LSA-Max, ChatGPT + Yelp, Legal Karma, Google Self-Preferencing Fine

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By Greg Sterling
| Near Media
Local Services Ads (LSAs) are merging into Google Ads and will run as Performance Max campaigns optimized for pay-per-lead goals. Google says, "This transition allows you to manage all your Google advertising in one unified platform while keeping the pay-per-lead model." The migration will roll out in phases over several quarters. Advertisers will receive an email 14 days ahead of their migration. PPL billing, category targeting and ad placements will remain the same.
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Future of Websites, Review Abstracts, Search Shift, Apple Sues OpenAI

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By Greg Sterling
| Near Media
People increasingly feel that the "open web" is over. The web is now dominated by a small number of powerful "gatekeepers." Beyond this, more paywalls are going up, less traffic is being delivered by Google and AI slop is proliferating. Seemingly imminent AI agents threaten to reduce website visibility even further.
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