Hey Google, What’s the Real Local Search Number? July 18, 2019 | Contributed by: Greg Sterling Google over time has taken a very conservative public position on the percentage of queries that carry local intent. It said years ago (2011) the local search percentage of desktop queries was 20%. For mobile it has said “nearly one-third of all mobile searches are related to location.”But there’s considerable evidence that these statements undercount local search volumes significantly.
Forecasts: SMBs Driving Global Ad Growth, Local Revs to Hit $149 Billion July 10, 2019 | Contributed by: Greg Sterling Ad revenue growth is slowing. The major forecasting firms have revised their global growth predictions for 2019 downward compared to 2018. Consensus estimates put digital ad revenues at or near 50% this year. Local revenues (including traditional media) are expected to reach $149 billion according to BIA Advisory Services (formerly BIA/Kelsey).
Two new large studies, released within a week of one another, provide valuable insight into the current state of local digital marketing. FreshChalk published an analysis of 150,000 local business websites and SOCi conducted a Localized Social Marketing benchmarking analysis (registration required) of 163 leading franchise brands in ten vertical categories.
@Justice_Kagan naive to suggest that public doesn’t see court as partisan institution. It has already come to pass. See Rucho, Asylum ban, Citizens United, etc... these are outcome driven ideological decisions. #legitimacygone