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Greg Zakowicz on Muck Rack

Greg Zakowicz

Durham
As seen in: Search Engine Watch, MarketingProfs, EIN News, Retail TouchPoints, ClickZ, Digital Commerce 360, EIN Presswire, Multichannel Merchant, Dealerscope, Total Retail and
Growth & Content Marketing Leader | Speaker | Consumer Behavior | Email Geek Here » bsky.app/profile/gregzakowicz.com Sports » @ZonSports | Go Bills!
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Articles

How Agentic AI May Transform the Brand-Customer Relationship

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By Greg Zakowicz
| Total Retail Verified
While artificial intelligence is infiltrating into e-commerce, agentic AI is the one area it's perhaps noticed the most. The pace of change on this front is almost too fast to keep up with. AI agents are being developed to assist in the buying journey and provide end-to-end solutions that can complete a purchase for customers.
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Email & SMS Automation Strategies That Actually Drive Revenue

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By Greg Zakowicz
| MarTech Vibe
Stop me if you’ve heard this before: email is dead — SMS is too personal. Yeah, me too. But whoever told you that either doesn’t follow consumer behaviour or has an axe to grind. Not only is email marketing a reliably consistent high-ROI channel at 68:1 but its performance is also improving. Open rates ended 2024 at 26.6% and have jumped to 28.5% in Q1 2025. This doesn’t sound like a dead channel to me. And SMS?
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Trust is Currency: Capturing Every Sale in a Downturn

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By Greg Zakowicz
| MarTech Vibe
Consumer sentiment is crumbling under inflation, layoffs, and tariffs. But in a downturn, opportunity belongs to brands that double down on trust, value, and CX. Let me say it plainly: 2025 is shaping up to be a challenging year for ecommerce brands. Inflation is up. Discretionary spending is down. Consumer confidence is low. That’s not a recipe that’s traditionally good for many businesses. But what does it really mean? I am not an economist, nor do I play one on TV.
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