Gregory Galant

Snapchat was the first social network I was too old to understand. I joined Facebook as it first rolled out o…

Sharing metrics have their share of flaws but offer unprecedented insights. In my last column I pointed out t…

I'm always fascinated by how companies spend money on software, especially since we sell a SaaS product ourse…

From Edward Snowden's big reveal to the Boston bombings, social media has become an established part of how n…

Social shares are replacing uniques and pageviews. By Gregory Galant @gregory, contributor FORTUNE -- Imagine…

We had a contract with our liquor sponsor The Macallan stating that we'd lead a scotch toast at the 3rd annua…

There's no Mad Men for PR. But social media may change that... Public relations is not taken seriously as a f…

It feels great to be covered by the media, but unless there's a business goal for getting press, it often doe…

Technology allows companies to bombard people more efficiently than ever. But that's bad strategy... It must …

I've never been a big comic book fan, so for years I'd dismissed Comic-Con as one of those conferences I was …

The top priority for most magazine executives today seems to be building iPad apps. Yet the user experience o…

A few months ago I was quoted in CNET's article Twenty thousand reasons to go to SXSW: "More than anything, i…

ONA's Midway needed a little love (and foot traffic) so we organized a Whiskey Tasting in 3 hours by asking o…

The term for a mob boss "godfather" was invented by Mario Puzo for his book of that same name. After Francis …

If you're making lots of money in a fat industry for doing relatively little, then the last thing you want is…

A quick glance at Evan's bio might make it seem as though he just stumbles into all the newest, hottest trend…

My very first podcast (recorded on a voice modem) with the then cofounder and CEO of a tiny startup called Fe…

Social shares are replacing uniques and pageviews. By Gregory Galant @gregory, contributor FORTUNE -- Imagine…

As a continuation of last week's post, where PR renegade Shaun Saunders interviewed Murray Newlands, and lead…

All too often events are just a fabulous way for companies to waste money. But if you play your cards right, …

The YouTube Ad Blitz gallery includes teasers, highlights, and postgame voting, according to the company. You…

Sharing metrics have their share of flaws but offer unprecedented insights. In my last column I pointed out t…

I'm always fascinated by how companies spend money on software, especially since we sell a SaaS product ourse…